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Radio Tomorrow with James Cridland

Get the tech right in an emergency

And get the facts right too!

Radio Tomorrow with James Cridland

This week, with the Ariana Grande concert in Manchester England, we saw another reminder - should we need one - of the benefit of radio in an emergency: and of its localness.

During a terrorist incident, mobile phone networks can quickly become overloaded. Worse: in the immediate aftermath of an incident, false facts abound. In this case, there...

24 May 2017

A lesson in radio’s future from 1941

Radio Tomorrow with James Cridland

A friend of mine has treated himself to a subscription to Scientific American, and is currently excitedly reading the archives, which come with his purchase.

Back in February 1941, the magazine published a piece about the introduction of FM radio. It attempts to predict the future, but then adds this caution:

“The...

21 May 2017

Should you focus on delighting your audiences, rather than monetisation?

Radio Tomorrow with James Cridland

I spent last week, partially, at the Worldwide Radio Summit in Los Angeles. This is the most interesting US broadcast radio conference I’ve been to - focusing much more on music programming than on business, sales and technology. My congratulations to the AllAccess team who put this together.

Seeing and hearing the assault of commercial messages when I landed in Los Angeles reminded me of the...

14 May 2017

Radio or just a different type of newspaper website?

Radio Tomorrow with James Cridland

I’ve been thinking of a different type of newspaper website.

Along the top navigation bar you’d find a section detailing all the journalists. You could read their biographies, and see photographs of them.

There would be a full section talking about where you could get the newspaper. Probably a list of different stores, maybe a nice map.

There would be a competition section, because it...

07 May 2017

Upload Radio launches - now anyone can be on the radio

Radio Tomorrow with James Cridland

Podcasting and online radio is all very well - but, as anyone will tell you, the numbers are small. More than that - it’s hard to get people to find your show, too. It’s rather easier to get people to listen to you if you’re on the radio.

If you want to play music, it gets harder still. You can’t play music in podcasts (well, full music tracks that anyone’s heard of), so the only real way to play an hour’s worth of music that you...

30 April 2017

A nice marketing trick for radio in regional Australia

Radio Tomorrow with James Cridland

Last week, during the holidays, I did a lot of driving. It turns out that Australia, my home country, is quite big: and a trip from Melbourne to Orbost, which looks tiny on the map, is actually four and a half hours.

I’d claim that I listened to a lot of radio while I was driving that distance; but my four year-old wouldn’t hear of it, and so I was “treated” to the entire available work of My Little Pony on...

23 April 2017

Where is the best-sounding radio in the world?

Radio Tomorrow with James Cridland

In a bar in Canada, two men jabbed their fingers at me - in a friendly way - and asked me a simple question. Where is the best-sounding radio in the world? What a great question.

I avoided the answer. We discussed it a bit. And I think we got broad agreement on what helps make great-sounding radio and the things you need.

First - the question expected a country as an answer. I don’t think that’s...

17 April 2017

Radio is rubbish at marketing itself - except for this station

Radio Tomorrow with James Cridland

I’m fascinated by marketing for radio stations.

I used to write radio commercials for a living, for around eight years. I’ve sat with clients and honed their message to make sure it works, and works well.

I’d end up being relatively firm with clients. I’d end up hearing myself saying: It’s not enough to promote that you offer “a great selection of beds all under one roof”. So does...

08 April 2017

Is Beats 1 really “the biggest radio station in the world”?

Radio Tomorrow with James Cridland

Run by Apple and available exclusively on Apple Music, Beats 1 was launched at the end of June 2015 - most audaciously, grabbing presenter Zane Lowe from BBC Radio 1 at the time.

The programming is good, and high quality. It's great to see Apple invest in radio - and invest they have, with three great-looking studios in LA, New York and London; and some great broadcasters. However...

02 April 2017

What’s the point of a radio conference?

Radio Tomorrow with James Cridland

I write this having attended Radiodays Europe for the past few days. It’s a big radio conference - the biggest in the world, in fact, with 1,500 people going there.

The conference rotates country in Europe: this year it was in Amsterdam in The Netherlands, next year it’ll be in Vienna, Austria. Four tracks of well-produced content always leads to some interesting thoughts, and a difficult...

26 March 2017

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