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Radio Tomorrow with James Cridland

Radio in the car - a better experience
Radio Tomorrow with James Cridland

 

About 50% of all radio listening happens in the car (the figure’s lower in countries like the UK, but higher in places like the US).
 
In many ways, radio’s best in the car. Radio - the original multitasking medium - lets you concentrate enough to drive your 1,300kg (2,800 lb) metal death-machine along busy streets alongside soft, vulnerable fleshy pedestrians, while...
13 November 2018

New technology: bad for radio?

Radio Tomorrow with James Cridland

Automation Killed The Radio Star, says the latest blog from Dick Taylor, a US radio writer.

 
Two things about this.
 
The first is the use of a lazy Buggles headline. Radio is still very much alive, with 9 out of 10 people in most...

06 November 2018

Podcast measurement: more standardised than you’d think

Radio Tomorrow with James Cridland

It was interesting seeing one of the pieces of news coming out of Radio Alive, the radio conference in Australia, recently: the Australian radio industry are putting together a Podcast Working Group “to spearhead the development of the growing podcast industry in Australia”.

Their press release...

24 October 2018

Do you really need a radio studio at all?

Radio Tomorrow with James Cridland

I still remember my first look round a radio station. In spite of writing to Signal Radio in Stoke-on-Trent and being ignored (shame on you, Signal), Radio Aire in Leeds held an open day, and I got to look round the studios. I remember being amazed by the equipment, and was astonished at how great the jingles sounded on the decent studio monitors; and the...

15 October 2018

New tech offers radio listeners more choice
Radio Tomorrow with James Cridland

New technology enables us to delight our listeners even more - particularly, radio operators are now offering more choice than ever before.

In Australia, Southern Cross Austereo have been doing a crafty job of launching additional brand extensions for rock and sport station Triple M, and top 40 channel Hit - so listeners can now enjoy Triple M branded stations playing modern rock, or...

09 October 2018

Why are you in radio anyway?

Radio Tomorrow with James Cridland

I had a conversation a while ago about FM RDS, that thing which tells you what radio station you’re listening to on a big screen in your car, so you don’t forget. For some reason, this US radio company that I was talking to didn’t have RDS. The fundamental question from the radio guy? “Yeah, but how can I earn...

02 October 2018

A recap of Next Radio

Radio Tomorrow with James Cridland

Last week in London was the Next Radio conference - a great fun day with a lot of very good speakers.
 
Regular readers of this column will remember that a while ago I wrote about Triple J’s Hottest 100 - saying at the time that it was one of the world’s largest radio events. Ollie Wards spoke about the event, and I liked one of his summing up points at the end - that an...
25 September 2018

The secret to achieve a growing radio industry could be as simple as this...
Radio Tomorrow with James Cridland

I’m writing this in London, where the doors are (as I type) just about to open for Next Radio, the radio conference that I run here with my friend Matt Deegan. It’s a positive radio conference with an uplifting feel.

Go to a radio conference in the US or Canada, and there won’t be very many smiling faces. There’s a general feeling in the US and Canada that radio is managing decline....

16 September 2018

In radio, talent plus brand = success, right?

Radio Tomorrow with James Cridland

So, Chris Evans, the current presenter of adult-contemporary BBC Radio 2’s breakfast show - the largest breakfast show in Europe, by cume - has announced that he’s leaving the station later this year.

He’s off to Virgin Radio, where he’s going to do the breakfast show.

Side note:​ it’s the same “Virgin Radio” brand, owned by Virgin Enterprises,...

11 September 2018

Naming your own radio station: what’s yours?

Radio Tomorrow with James Cridland

“If you could own a radio station, what would you call it?”, posted a man called Nick in a radio discussion board on Facebook the other day.

Now, this Facebook group is mostly comprised of people complaining about how words are being pronounced in radio news bulletins, or photographs of car registration plates that vaguely look like call letters, so this was a welcome change...

04 September 2018

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