Radio Tomorrow with James Cridland | Page 2 | radioinfo

Radio Tomorrow with James Cridland

Presenters and blogs: make it stop

Radio Tomorrow with James Cridland

I’ve worked with a ton of radio presenters over the past 28 years, and if I was going to make a general observation about them, it’s that they’re great at being radio presenters - the whole talking and communicating thing, they do that.

Few of them, however, are particularly brilliant at writing.

Now, that’s not to take away from those that are. There are a few presenters that can...

11 December 2017

The value of FM licences is decreasing. Here’s why it doesn’t matter

Radio Tomorrow with James Cridland

The big news in London is that there are going to be two new talk radio stations shortly - CitiTalk and CitiSport. The station is looking for a programme director, on-air talent and...

06 December 2017

Smart speakers for smart listeners

Radio Tomorrow with James Cridland

All the research, of which there’s really quite a lot, seems to show that radio goes well with smart speakers such as Amazon Echo and Google Home.

Data from the UK shows some very good results for radio when you look at total audio time with speakers.

I’ve a Google Home, and I use it for music and for live radio. It’s been pretty impressive, once I know what to call the station....

28 November 2017

Is it time for radio to tune out of TuneIn?

Radio Tomorrow with James Cridland

If this website story is to be believed, Sony and Warners have taken TuneIn to court in the UK. They allege, the story says, that TuneIn has breached copyright law.

The story claims: “A legal document seen by one MBW source suggests that the majors have submitted...

21 November 2017

The UK radio industry is on the up. Why?

Radio Tomorrow with James Cridland

Surprise! In a world of relatively flat radio revenue figures, radio revenue in the UK market went up by 11% in Q2/2017. Wow! How did they do that?

Well, first, it might have been 11% in one quarter, but UK radio will probably end the year about 4% up at around US$875m. 

Over a beer in a French bar - and I point this out not just so it makes claiming expenses easier - I had a chat with...

15 November 2017

Why it’s time to cosy up to your research folk

Radio Tomorrow with James Cridland

There’s a point during some of my presentations where I show how people are listening to the radio. “So, “ I normally say, looking at figures for the UK or Australia... “most listening to the radio is to AM/FM, right? What the next most listened-to? Radio through the TV… radio through a DAB+ radio … or the internet?”

I get people to put their hands up for each. It’s relatively...

07 November 2017

The Main Studio Rule - U.S. radio’s biggest opportunity in years

Radio Tomorrow with James Cridland

There’s change in the air - literally - in the US, the world’s biggest radio market.

SInce 1934, the FCC has had a rule that a radio station must have a main studio within its transmission area, and must also have a “meaningful management and staff presence”, which means full-time staff during business hours.

The FCC have just voted to eliminate this rule. As a local radio station, you now...

30 October 2017

What should go in your top-of-hour ident to make people listen longer

Radio Tomorrow with James Cridland

Chances are, if you’re involved in a radio station, you’ll be available in a few different ways. Perhaps on FM, online, in an app, or in other ways.

We make stations available in different ways to attract more audience, and encourage trial.

All the research I’ve ever seen appears to show that a mobile phone is used as a radio “for when you can’t get to a radio”. Online streaming does really well in the...

24 October 2017

The gems in a side-room at a radio conference

Radio Tomorrow with James Cridland

At Radio Alive, the newly-rebranded radio conference in Australia the other week, I sat through some well-produced discussions in the main room. Some very high quality speakers covered many areas of Australian radio, including much discussion about advertising, branding and commercial content.

These discussions are great to have: they bring advertising agencies and others to...

22 October 2017

Voice-tracking: wrong for radio?

Radio Tomorrow with James Cridland

“What do you think of voice-tracking?” came a voice in Q&A after one of my presentations in New Zealand.

The question came from a man wearing a t-shirt. The t-shirt was black, with a community radio logo on the front, and on the back, in bright white capital letters: “CORPORATE RADIO STILL SUCKS”.

Voice-tracking has a bad reputation; and I can understand why. It’s been used, in many...

15 October 2017


radioinfo ABN: 87 004 005 109  P O Box 6430 North Ryde NSW 2113 Australia.  |  All content © 2012. All Rights Reserved.