Radio Tomorrow with James Cridland | radioinfo.com.au

Radio Tomorrow with James Cridland

Radio is rubbish at marketing itself - except for this station

Radio Tomorrow with James Cridland

I’m fascinated by marketing for radio stations.

I used to write radio commercials for a living, for around eight years. I’ve sat with clients and honed their message to make sure it works, and works well.

I’d end up being relatively firm with clients. I’d end up hearing myself saying: It’s not enough to promote that you offer “a great selection of beds all under one roof”. So does...

08 April 2017

Is Beats 1 really “the biggest radio station in the world”?

Radio Tomorrow with James Cridland

Run by Apple and available exclusively on Apple Music, Beats 1 was launched at the end of June 2015 - most audaciously, grabbing presenter Zane Lowe from BBC Radio 1 at the time.

The programming is good, and high quality. It's great to see Apple invest in radio - and invest they have, with three great-looking studios in LA, New York and London; and some great broadcasters. However...

02 April 2017

What’s the point of a radio conference?

Radio Tomorrow with James Cridland

I write this having attended Radiodays Europe for the past few days. It’s a big radio conference - the biggest in the world, in fact, with 1,500 people going there.

The conference rotates country in Europe: this year it was in Amsterdam in The Netherlands, next year it’ll be in Vienna, Austria. Four tracks of well-produced content always leads to some interesting thoughts, and a difficult...

26 March 2017

I listened to lots of podcasts - and here’s what I learnt

Radio Tomorrow with James Cridland

I do quite a lot of award judging. I'd recommend it. It's quite a useful thing to do - it forces you to listen to things you'd otherwise not listen to, and you get a good, whirlwind, view of a particular sector or market than you'd otherwise not have got.

It's particularly interesting for me, since I don't make radio. I've not been on the air for ten years (though I'd love to again);...

19 March 2017

What Volkswagen can teach us about radio’s future

Radio Tomorrow with James Cridland

Jump into a brand new Volkswagen, or Skoda, and you’ll notice the radio - part of the “VW Infotainment” in car option.

There’s a lot to like. For a start, there’s a big button marked ‘radio’ on the dashboard. Surprisingly, these buttons are disappearing in some cars, in spite of radio being the most-used audio source in the car.

There are also big tuning and volume controls....

12 March 2017

Get out of the studio with a USB microphone

Radio Tomorrow with James Cridland

The way we make radio is changing. My first job in radio was carrying a heavy Uher tape recorder to an interview for a news reporter - we needed specialist equipment then, costing hundreds or even thousands. Today, we’ve most of the equipment already. But you still probably need a decent microphone.

The Shure MV51 is an old-fashioned looking large-diaphragm microphone, but it is anything...

05 March 2017

The UK is de-regulating commercial radio - here’s what you need to know

Radio Tomorrow with James Cridland

The UK’s commercial radio industry is about to get probably the biggest shakeup of its life.

Commercial radio in the UK is comparatively new - it only started in 1973. Until then, the country had four national radio stations provided by the BBC - a part-time top40 station that launched in 1967 (Radio 1), a more adult light music station (Radio 2), classical music on Radio 3 and news and drama on...

26 February 2017

World's first voice-controlled hybrid radio for cars launches
Radio Tomorrow with James Cridland

Radioplayer Car is the world’s first voice-controlled hybrid radio adaptor, offering an easy upgrade for car stereos. It’s a ‘smart radio’ system, able to switch intelligently between DAB, FM or streaming, to find the strongest signal.

A small box, professionally fitted behind the...

20 February 2017

​Podcasting - much to look forward to, say awards organisers across the world

Radio Tomorrow with James Cridland

Depending who you listen-to, podcasting is the future of radio, and we should all get on it as quickly as we can. Yet, according to Edison Research, only 55% of people in the US actually know what one is (Podcast Study, Spring 2016) - and podcasting is more advanced there than anywhere else.

On both sides of the world, however, podcasting is growing rapidly - fast enough ot only for Helen Zaltzman...

19 February 2017

Making your radio content go further

Radio Tomorrow with James Cridland

One of the talks I do is all about making the most of your content. I’ve done it in a number of different ways now to individual radio teams, including to an audience in Malaysia of over a hundred people.

The basic point I make, again and again, is that even your most fanatical listeners don’t listen to everything you broadcast. And your most fanatical listeners are already your fans....

12 February 2017

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