Radio Tomorrow with James Cridland | radioinfo

Radio Tomorrow with James Cridland

Do you really need a radio studio at all?

Radio Tomorrow with James Cridland

I still remember my first look round a radio station. In spite of writing to Signal Radio in Stoke-on-Trent and being ignored (shame on you, Signal), Radio Aire in Leeds held an open day, and I got to look round the studios. I remember being amazed by the equipment, and was astonished at how great the jingles sounded on the decent studio monitors; and the...

15 October 2018

New tech offers radio listeners more choice
Radio Tomorrow with James Cridland

New technology enables us to delight our listeners even more - particularly, radio operators are now offering more choice than ever before.

In Australia, Southern Cross Austereo have been doing a crafty job of launching additional brand extensions for rock and sport station Triple M, and top 40 channel Hit - so listeners can now enjoy Triple M branded stations playing modern rock, or...

09 October 2018

Why are you in radio anyway?

Radio Tomorrow with James Cridland

I had a conversation a while ago about FM RDS, that thing which tells you what radio station you’re listening to on a big screen in your car, so you don’t forget. For some reason, this US radio company that I was talking to didn’t have RDS. The fundamental question from the radio guy? “Yeah, but how can I earn...

02 October 2018

A recap of Next Radio

Radio Tomorrow with James Cridland

Last week in London was the Next Radio conference - a great fun day with a lot of very good speakers.
 
Regular readers of this column will remember that a while ago I wrote about Triple J’s Hottest 100 - saying at the time that it was one of the world’s largest radio events. Ollie Wards spoke about the event, and I liked one of his summing up points at the end - that an...
25 September 2018

The secret to achieve a growing radio industry could be as simple as this...
Radio Tomorrow with James Cridland

I’m writing this in London, where the doors are (as I type) just about to open for Next Radio, the radio conference that I run here with my friend Matt Deegan. It’s a positive radio conference with an uplifting feel.

Go to a radio conference in the US or Canada, and there won’t be very many smiling faces. There’s a general feeling in the US and Canada that radio is managing decline....

16 September 2018

In radio, talent plus brand = success, right?

Radio Tomorrow with James Cridland

So, Chris Evans, the current presenter of adult-contemporary BBC Radio 2’s breakfast show - the largest breakfast show in Europe, by cume - has announced that he’s leaving the station later this year.

He’s off to Virgin Radio, where he’s going to do the breakfast show.

Side note:​ it’s the same “Virgin Radio” brand, owned by Virgin Enterprises,...

11 September 2018

Naming your own radio station: what’s yours?

Radio Tomorrow with James Cridland

“If you could own a radio station, what would you call it?”, posted a man called Nick in a radio discussion board on Facebook the other day.

Now, this Facebook group is mostly comprised of people complaining about how words are being pronounced in radio news bulletins, or photographs of car registration plates that vaguely look like call letters, so this was a welcome change...

04 September 2018

Can a smart speaker replace a kitchen radio?

Radio Tomorrow with James Cridland

Last week, a small fluffy bundle arrived in our house. We now have a small puppy - she’s lovely, thank you - and the effect to my radio listening has been interesting.

Next to the sofa was a jumble of wires - something to charge an iPad, some USB-C connectors to charge laptops and mobile phones, and a different USB connector to charge an ebook reader and, oh god, my doorbell, I have...

27 August 2018

Is object-based media in your future?

Radio Tomorrow with James Cridland

“Object-based media” sounds very techie. But as I stumbled across a BBC Research & Development web page last week highlighting where they've got with it, I am reminded how powerful the idea is (and how much it could play a part in the future of radio).

So, what is object-based media?

If you're recording a radio program, typically the only thing that you record is the output of...

20 August 2018

Why you only need two buttons to promote your podcast

Radio Tomorrow with James Cridland

A while ago, I gave some thoughts on how to effectively link to your podcast.

In short:
1. Always link to your website, never anywhere else
2. Give visitors a “bloody big play button” so they can listen immediately
3. …and only two buttons: one for Apple Podcasts and one for Google Podcasts.

...
16 August 2018

Pages

Job market carousel

radioinfo ABN: 87 004 005 109  P O Box 6430 North Ryde NSW 2113 Australia.  |  All content © 2012. All Rights Reserved.