Radio Tomorrow with James Cridland | radioinfo

Radio Tomorrow with James Cridland

iHeartRadio - the future of radio?

Radio Tomorrow with James Cridland

iHeartRadio has done something clever this week.

In the US, the iHeartRadio app contains a bunch of features - not just live radio streams, but podcasts, algorithmic radio stations and (if you pay for it) a music service much like Spotify.

A few weeks ago, it added a feature that brings it up to parity with Spotify -...

13 August 2018

Some new advertising ideas are the pits

Radio Tomorrow with James Cridland

I’m six foot four, something that I’m acutely aware of in two situations: first, whenever I’m on an economy airline flight, and second, whenever I’m on a subway train in Asia.

Those useful straps from the ceiling - normally out of my way in the US and Europe, are all fighting to slap me in the face in subway trains in places like Japan, where the average height is 5’7” (171 cm) or...

06 August 2018

Podcast positivity

Radio Tomorrow with James Cridland

I spent last week at Podcast Movement in Philadelphia - a conference with 2,300 delegates, it dwarfs any radio conference I've been to.

This was a well-run conference: running to time throughout, with ten different tracks that delegates could go to.

Reflecting podcasting's diverse nature, some tracks were basic advice about how to promote your show, or what to do in...

30 July 2018

Re-thinking and reinventing radio

Radio Tomorrow with James Cridland

Two stories last week made me think.

First, this off-the-cuff tweet from a radio station in Scotland, having a day of “going retro” by… playing CDs.

I shared this in a Facebook group, and it wasn’t long before the comments descended into Monty Python’s Yorkshiremen sketch.

“Retro? I’ll give you retro,” said...

23 July 2018

At last - a chance for global podcasting measurement?

Radio Tomorrow with James Cridland

James Purnell, the ultimate boss of BBC Radio, blogged late last week that ‘​we need an industry chart for UK podcasts​’.

He’s understood that the iTunes chart isn’t a chart at all, which is gratifying: that it’s a trending list, “which is great for audiences but content creators and distributors want to know reach and value.”

He writes that there’s no...

16 July 2018

Multiplatform radio lessons from Germany

Radio Tomorrow with James Cridland

I was in the sunny German city of Nuremberg last week, as the guest of the "lokalrundfunktage." 

The state media regulator for Bavaria helps run a big, impressive conference with a surprising amount of people there. 

The most impressive thing to me was that I was speaking at 1.30pm, and everyone turned up at 1.25pm. As you might know from conferences, the concept of...

09 July 2018

Why you’re wrong to pull out of TuneIn

Radio Tomorrow with James Cridland

Last week, US broadcaster Entercom decided to pull its streams off TuneIn, the radio aggregator. From now on, the stations will only be available on Entercom’s own radio streaming website,; and the smartphone app.

David Field, the company’s CEO, said “We are committed to making a leader in the digital audio space”. Seemingly, this is the way...

02 July 2018

Google Podcasts - friend or foe to radio?

Radio Tomorrow with James Cridland

The radio industry has been slowly incorporating podcasting into its mix: both as a useful way of promoting some of our key talent, and increasingly as a way to get closer to clients by producing branded podcasts for them. Increasingly, sales teams are representing podcast networks as well as radio stations.

Last week, we were handed a gift from Google: as the search giant finally got into podcasting in a big...

25 June 2018

The next step for personalised radio

Radio Tomorrow with James Cridland

Jamie Dupree is a radio reporter with Cox Media Group in the US, for WSB: and two years ago he lost his voice.

As a story on the BBC will tell you… he’s got it back. Kind of. A company based in Scotland has sampled his voice from a set of recordings: and he’s now back filing full reports for the company with the aid of voice...

18 June 2018

Learning radio’s future from NPR

Radio Tomorrow with James Cridland

NPR’s audience is up.

“The average weekly broadcast audiences of the top 20 NPR member stations continue to grow — from 8.7 million in 2015 to 11.2 million last year”, says...

11 June 2018


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