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Radio Tomorrow with James Cridland

Learnings from Orlando

Radio Tomorrow with James Cridland

Recently, I was at Podcast Movement in Orlando. It’s the largest podcast event in the world, I’d think, with a variety of tracks covering almost everything you needed to know about podcasting.

The event grows each year. Podcasting is increasingly serious business, with both Spotify and Google on the show floor this year, and Pandora also being very visible throughout the event (not least...

21 August 2019


Radio Tomorrow with James Cridland

I don’t much like talking about radio in negative terms. And I’d rather people didn’t compare radio, a medium I love, with a cockroach, an insect I hate.

Some cockroaches can live for a month without food, or even survive just using the glue from a postage stamp. And if you think a nuclear war might kill the things off, you’d not be right - they’re fifteen times more resistant to radiation than we...

07 August 2019

Headphones - they’re not for live radio

Radio Tomorrow with James Cridland

RAJAR, the audio research company best known for the radio figures in the UK, also releases a survey called MIDAS every quarter; and it’s always a good read. Some pieces of data are the same every quarter, but they seem to put new bits of data in there every so often to interest and excite us.

This quarter’s...

31 July 2019

A better music log?

Radio Tomorrow with James Cridland

In an idle chat a few weeks ago on Twitter, I asked to see presenter music logs from radio stations. (By a “music log”, I mean the thing that is printed out for presenters that tells you what songs you’re playing that hour, and where the ad breaks go).

I found one from 1996.​ It’s a pretty good example of a typical music log.It lists a song title and artist, and some rudimentary...

24 July 2019

Radio - not just AM and FM

Radio Tomorrow with James Cridland

The radio ratings in Australia come out every six weeks, which I still find slightly amazing. I’m much more used to the UK’s sedate pace of a set of figures every quarter.

The local TV news bulletins report on the figures, too - something fairly unheard of in the UK. Indeed, relations with local media in the UK...

16 July 2019

Hearing the voice of your listener

Radio Tomorrow with James Cridland

Johannesburg, South Africa, is a place like no other to hold a radio conference, and I was privileged to be at Radiodays Africa recently on their tenth anniversary.

Radio is an important part of life in Africa generally. Radio reaches people who cannot read or write; and plays the part of an educator in many parts of the continent.

Here’s the excellent...

09 July 2019

Take a look into the future in KL, August 2019

Radio Tomorrow with James Cridland

I’m in Malaysia, planning for Radiodays Asia - a new radio conference for Asia, to be held at the end of August in Kuala Lumpur.

Radiodays Asia might sound familiar, if you’ve been to Radiodays Europe - as well it might. But radio across Asia has a lot of different challenges and opportunities; and has hitherto been served by formal conferences as part...

03 July 2019

The radio station making money from podcasts

Radio Tomorrow with James Cridland

Radio TOK FM is one of the most listened-to radio stations in Warsaw, Poland, owned by Agora Radio Group. A news and talk station with over 40 journalists, the station is doing something unusual: charging for podcasts.
Jarosław Śliżewski, the company’s Chief Digital Officer, says that six years ago, a decision was made to focus on...

24 June 2019

Three podcasts we can learn from

 Radio Tomorrow with James Cridland

At the recent Podcast Day in London, I was asked to share three of my favourite podcasts, and as always I decided to slightly subvert the brief to really be three podcasts that we can learn from.
Reasons to Be Cheerful, with Geoff Lloyd and Ed Miliband, (produced by Emma Corsham) was my first choice. Ed...

18 June 2019

Apple’s changing podcasting: but is it theirs to change?

Radio Tomorrow with James Cridland

Apple are making some changes.

You’ve probably heard about iTunes going away. In truth, this means little - iTunes “went away” on iPhones a long time ago, and this latest change is just replacing iTunes with three separate apps on the Mac. If you run a Windows machine, iTunes continues as normal. Apple have asked you not to talk about podcasts “being on iTunes” for the...

11 June 2019

Would Radio by any other name, sound as sweet?

With apologies to Shakespeare: Radio Tomorrow with James Cridland

A while ago, I worked on a radio station called “The Groove”, which was a soul music radio station in London. It didn’t have frequencies, since it was just online and through DAB broadcasting, which doesn’t use them; so it was just called “The Groove”.

It became quite obvious that nobody knew, from its name, that it was a radio station. On its website,...

05 June 2019

Where should a radio station be?

Radio Tomorrow with James Cridland

Something fun is happening in my home town of Brisbane, Australia - some of our radio stations are on the move.

Top 40 station Hit 105 and rock station Triple M lived in buildings in North Quay next to the river, where they’ve been for the last twenty years. They’re moving two minutes’ walk away, up the hill to Petrie Terrace, a new entertainment district with a cinema, restaurants, and...

21 May 2019

Trouble for internet radio services

Radio Tomorrow with James Cridland

There’s trouble for vTuner, the heritage company used by many manufacturers as an internet radio directory.
On May 1, vTuner’s service apparently fell over for eleven hours, and Frontier Silicon, who used the...

15 May 2019

Radio’s biggest strength and worst enemy: habit

Radio Tomorrow with James Cridland

Typically, when I speak at conferences, I start by pointing out how popular radio is. 9 out of 10 of us listen to the radio in any given week - whether you live in Boston Massachusetts, Boston England, or Boston in South Australia. (Probably. The last one doesn’t have radio statistics, but Brisbane’s 9 out of 10 too.)
Podcasting? At best, 2 out of 10; and lower in many...

06 May 2019

Is the future for AM radio a switch to digital?

Radio Tomorrow with James Cridland

If radio’s audience is getting progressively older, AM radio is partly to blame: in most parts of the world, AM radio is the home of shouty and reactionary talk radio, urgent-sounding 24/7 news broadcasts, sports broadcasters or “oldies” stations - which I always thought were named after the music but increasingly appear to be named after the audience.

The sound of an AM...

30 April 2019

NAB Show highlights a trend away from studio complexes

Radio Tomorrow with James Cridland

I recently went to the NAB Show in Las Vegas - the first time I’d been there for three years or so. I used to stay at The Riviera, a gloriously run down hotel and casino, which had two good things - first, it was a short walk away from the Convention Center, and therefore relatively easy to get to; second, it had an almost acceptable British pub in it, which was a nice home from home. Oh, and it was very cheap.

16 April 2019

Cridland survives NAB

Radio Tomorrow with James Cridland

A busy week last week at the NAB Show in Las Vegas. The exhibitors’ floors were massive, noisy and busy, and it was good to see podcasting begin to be given a bit of a larger space.

My personal highlight was seeing the great progress being made by Radioplayer: pictured above are representatives from Radioplayer Norway, Radioplayer Worldwide and Radioplayer Canada. Great to see the industry’s radio...

15 April 2019

Sliding into irrelevance, or taking control? #RDE19

Radio Tomorrow with James Cridland

I’ve just been to Radiodays Europe in Lausanne, Switzerland. It’s the highlight of my radio conference year: over 2,500 people highlighting the very best of radio across Europe and beyond.

This year, I detected a change.

Darren Davis from iHeartRadio, the US commercial radio company, gave a confident performance. Accompanied by lots of slides, he told us how radio was...

02 April 2019

The dangers of assumption for radio

Radio Tomorrow with James Cridland

Never "assume," we’re told in internal training days. To ass-u-me, we’re told, makes an “ass” out of “u” and “me”. And so we laughed. And had another biscuit. And willed the rest of the day to finish.

In radio, we assume too often: mainly, we assume that all our audience are like us. In 1993, I was told off by my Program Director at the time for back-announcing a song with a reference to the video...

27 March 2019

The difference between Radio and Podcasting? Podcasters like each other

Radio Tomorrow with James Cridland

I’m often asked what the difference is between podcasting and radio, since I’m increasingly straddling both industries.

The answer? Podcasters like each other.

I was at Podfest, a podcasting conference in Orlando FL, USA, last week. The conference, sponsored by Himalaya, had over a thousand podcasters in attendance.

Every month, a third of all US adults listen to podcasting, according...

19 March 2019


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