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What You Think

User Opinion Story
Anthony The Koala
19 March 2018 - 12:04pm
As I have mentioned elsewhere, Mr Smart put very succinctly that the new format with will be labour-intensive. The risk is high and the rewards are high. The Sporttalk TM App 1910951 (as an example) format could work in Sydney because it is another talk format. The "Magic" branded stations have been recognised by the public as music stations, the ratings drop significantly. It took a lot of time and money for a former music format to talk format to music format to talk (sport) format for 3AK to even rate a 3.

Given the talent will embrace Melbourne, Sydney and Brisbane, what kind of sports will be discussed apart from Rugby League. While Macquarie does an excellent coverage of its Rugby League broadcasts, what other sports will be in the format and what is the market/demand for such coverage.

Let's not forget the the audience share may be affected by new entrants. Time will tell whether the Sporttalk TM format will outdo new entrants such as Crocmedia. The stakes are high.

However, if 4BH and 3EE were to revert to an automated music format, do something different to the hackneyed "hits and memories"/"golden oldies" or its variant. The market is saturated with these stations on AM, FM and DAB.

Anthony of Belfield
Macquarie’s Lifestyle Dilemma: Once More unto the Breach
19 March 2018 - 7:57am
Might work in Melbourne, wont in Brisbane : totally different appetite for sport. Hard to fine significant enthusiasm in Qld for anything more than Rugby League and Surfing.
Time to sell 4BH, again?
Macquarie’s Lifestyle Dilemma: Once More unto the Breach
Anthony The Koala
12 March 2018 - 4:20pm
In the 1980s, Sydney radio stations 2GB and 2UE (independent entities then) ran half hour news bulletins at midday. 2GB also had a 1700 half hour news bulletin and at 2200 a 10 minute news bulletin.
With newsrooms being consolidated in the last 25 years, why have these half hour bulletins disappeared?
Thank you,
Anthony of exciting Belfield
Launch of 'News Time: A Life in Radio'
8 March 2018 - 8:36pm
I would like to express my displeasure at the reference to Matthew Lodge given by Ben Fordham this afternoon. His introduction to the topic was “tonight a convicted criminal will take the field against St George” or words to that effect.

While he has been convicted of a crime in the US it does appear that he has reformed otherwise he would not have been given a second chance.

I used to listen to Ben everyday but regularly find myself turning the radio off when he comes on air. He is self righteous and extremely opinionated and will not entertain anyone who might have a different point of view.

I thought that 2gb was fair and reasonable in their talk back but this guy is so full of himself he can’t be objective of anything. From today, my radio goes off at 3pm.


ED: Last name withheld
Did Ben Fordham avoid Wippa's call?
5 March 2018 - 4:54pm

It’s interesting really to look at the history of a corporate media network, a publicly listed company and wonder how it is able to get away with failure after failure and go almost unquestioned.

Of course, in an organisation where the publicly traded shares are minimal and the majority ownership of one or two people it’s hardly surprising.

Yet time after time we watch formats change, issues unfold and no real consequences for those at the top.

I could be talking about Southern Cross who have let their flagship Sydney station slide to rock bottom with millions being thrown at attempts to save it.

Instead, I’m talking about Macquarie.  In the last 8 or 9 years the network has been rudderless at a radio station level.  Program Directors or Content Directors gone or disempowered, the highest profile announcers left to run their shows unchecked.

It’s rating - and in the case of flagship Sydney station 2GB it’s rating through the roof - number 1 time and time again.

The question is - could it be doing better?  Even if you leave that aside, that glossy #1 title sits side by side with utter disaster.

The network launched a Melbourne Talk Station to rival 3AW and failed completely and utterly. They merged with Fairfax and created one of the most powerful talk radio networks in our time, yet let their second tier stations slump.

Wiping out the historic 2UE talk format and replacing it with “Lifestyle” was a bold move - one that has great merit when you assess the potential of that content type in the modern era of digital and on-demand listening.

However as a “sister” station to the almighty 2GB it got no support - no cross promotion of any value, no shared talent pool, 2GB seemingly worked only as competitors instead of being a united front.

Then more wipeouts, this time in Brisbane and Melbourne - completely and utterly shedding audience.  A relaunch like that requires millions of dollars of marketing investment - instead it was left to on-air promotions of cash giveaways and a few simple billboards to drive audience.

Macquarie Media has been a very successful business, the annual results will no doubt point to that. But it must be asked - how many millions have been lost setting up these failed ideas?

In the absense of true radio leadership, a programming team which works daily and weekly with even the biggest egos in the building - Macquarie Media is destined to have its two flagship stations dominate the markets, with a next to nothing result on the rest of the network.

And on those flagship stations is there a succession plan?  A plan to put in place should there be some loss of talent?  Not likely.

EDITORS NOTE: Identity supplied to radioinfo. Some paragraphs edited for legal reasons.
Talking Lifestyle dropped for sports format at 2UE
Secret Squid
5 March 2018 - 3:33am
They should hand those licences back to ACMA. Convert the cap city AMs to FM and level the playing field. Talking Lifestyle dropped for sports format at 2UE
3 March 2018 - 11:26pm
There has to be a lot of soul searching amongst the management group of Macquarie media, not only did they destroy a proud radio station that lasted for 90 years, also they honestly thought that listeners of 2ue will migrate to 2gb this didn't happen. It's kind of sad to here great personalities like John and Gary do the morning program and talk about how to remove stains from clothing who cares, at the end nobody did listeners left in droves. Talking Lifestyle dropped for sports format at 2UE
3 March 2018 - 8:37pm
I really think Macquarie media doesn't need sports because 2GB,3AW,4BC and other stations across the Macquarie media broadcast sports. And also I'm a listener of 2CH easy 1170 I really think Melbourne and Brisbane should bring back the Magic format. I don't think they need to follow Sydney with the change they should of let magic stay. Talking Lifestyle dropped for sports format at 2UE
Anthony The Koala
3 March 2018 - 10:00am
My theory for the following scenarios of changing formats: talk(v1) to talk(v2), talk to music, music to talk and music to music.

Applying this to the "Talking Lifestyle" ('TL') format, 2UE(talk) to 'TL' which is a talk(v1) to talk(v2) format, the ratings halved to 3.5 and has been steady. In contrast, the "Magic" to TL which is the same as music to talk, the ratings plummeted to less than 0.5%. This situation has been replicated with 3MP to MTR, 3AK to CBC,

What is the competition? In Sydney 2UE will be competing with 2KY (racing), 2GB(footy), MMM (footy), 2SM (AFL) and 702. In Melbourne 'TL's with SEN (consistently rating between 2.0(Wkend) to 3.2 (Wkday)), 774(AFL) . In Brisbane 'TL' will be competing with 4TAB (racing), 2GB(footy) and 612.

Perhaps my theory will be wrong: will 2UE's ratings be stable and will the 'Magic' branded stations change for the better? For the former, it's a talk(v1) to talk(v2) to talk(v3).

But for the latter, it's wait and see. The dynamic is that talent will be drawn from Melbourne, Sydney and Brisbane. That's a lot of resources with expertise in sports. Are the 'top brass' of MML prepared to go for the long haul over several ratings periods especially in the Brisbane and Melbourne markets.

If the Brisbane and Melbourne stations were to revert to an automated music station, don't go with the 'hackneyed' format of 'hits and memories'/'classic hits'/'golden oldies' because the market is saturated with variations of that format on the AM, FM and DAB bands.

Anthony of downtown Belfield
Talking Lifestyle dropped for sports format at 2UE
3 March 2018 - 9:52am
Some parts were okay but 2GB does some of what they are doing ( e.g. gardening).

The station should be another commercial talk back station like 2GB offering listeners another station like this.

There is too much sport - and this will mean that 2GB listeners who do not want to listen to sport on 2GB will not have an alternative talk station. It's really a poor management decision.

The problem is that the announcers on the old 2UE ( like Clive Robertson and Mike Jeffreys) were not well supported by management - listeners loved them - they are classic talk radio broadcasters.

I agree - it was change after change after change - really poor management. Also listeners were not well respected - e.g. emails ignored.

Talking Lifestyle dropped for sports format at 2UE


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