What You Think | radioinfo

What You Think

User Opinion Story
madman
5 October 2018 - 3:14pm
Sydney History has been made! Never thought we'd see the day when 2KY (SKY) out rates 2UE.
Brisbane - please put 4BH out of it's misery - where is the next buyer ?
Radio ratings survey 6: 2GB powers ahead, Nova back on top in Brisbane
Archibald
5 October 2018 - 7:02am
Great idea but take a couple of bucks back out of the fund and give ABC Sydney it’s own local or statewide afternoon show back with more varied interesting intelligent content. Bad call that one. Looks like someone in Melbourne is calling the shots on programming. ABC $1 million fund supports Australia's best and brightest audio storytellers
Anthony The Koala
4 October 2018 - 10:37am
The ratings for MSR via 2UE, 3EE and 4BH would have to be the lowest since broadcasting history. What was encouraging for 4BH rating at 1.1 and 1.0 in the previous two surveys appear to be a statistical anomaly. All stations seemed to have a maximum rating of 0.5 (2UE) with the Melbourne and Brisbane markets rating at 0.4.

As mentioned before in my analysis, I am not privvy to the revenues for MSR. The question is whether the MSR stations can be self-sustaining.

Regards
Anthony of Belfield
Radio ratings survey 6: 2GB powers ahead, Nova back on top in Brisbane
Anthony The Koala
4 October 2018 - 10:25am
I wish to comment briefly on one aspect of the article, on RDS and text services broadcast via FM and DAB+.

Both RDS on FM and text display on DAB+ apart from displaying addional station ID, song now/later, weather and news bites could well be opportune for running advertisements and competitions.

Most radios have a one line text display and have a slow-running text display and the rate of display of text cannot be adjusted. Are potential customers willing to wait to read an advertisement.

In the case of DAB+ there are not many receivers with an elaborate colour display which may be conducive for monetisation of running text services. However, there is an Australian-designed DAB evaluation kit made by "6th logic dab evaluation board made by "6th Logic". Google search terms "6th Logic", dab, evaluation kit.

Unfortunately it requires knowledge of electronics and radios with elaborate displays appear to be few and far.

Therefore unless there is some kind of incentive such as competitions for prizes in order for people to watch the text display and unless some other information such as news and weather are deleted because of the slow scrolling speed, there is the risk that the 'running text' display may be 'blocked' by switching to display mode of time, signal strength and date.

Regards
Anthony of exciting Belfield
Why are you in radio anyway?
Anthony The Koala
2 October 2018 - 10:40am
Both RDS on FM and text display on DAB+ apart from displaying addional station ID, song now/later, weather and news bites could well be opportune for running advertisements and competitions.

Most radios have a one line text display and have a slow-running text display and the rate of display of text cannot be adjusted. Are potential customers willing to wait to read an advertisement.

In the case of DAB+ there are not many receivers with an elaborate colour display which may be conducive for monetisation of running text services. There is an Australian-designed kit https://www.ebay.com.au/itm/DAB-FM-Digital-Radio-Development-Board-Pro-/142016258850.
Unfortunately it requires knowledge of electronics and radios with elaborate displays appear to be few and far.

Therefore unless there is some kind of incentive such as competitions for prizes in order for people to watch the text display, there is the risk that the 'running text' display may be 'blocked' by switching to display mode of time, signal strength and date.

Regards
Anthony of exciting Belfield
Why are you in radio anyway?
Fuzcapp
28 September 2018 - 11:48am
Deformation action?
Really?

When all else fails... blame it on spellcheck. Fixed now. - Ed
The Pulse and Darren Lyons settle their differences
Fuzcapp
24 September 2018 - 10:36am
Could someone please tell clients?

Oh and those CFOs and COOs who keep chopping resources into creatve?
Secrets of great radio creative
carolmac404
22 September 2018 - 4:44am
The LEGEND of all time, Sir Rod Stewart. I ador him, his music and his charitable work that he does. Hes so down to earth with his fans and the public, thats why he is legendary. Rod Stewart's Saturday night dinner party on smooth fm
Archibald
20 September 2018 - 7:36am
Good God who's idea was that.
She might be all sorts of good things but not an Andrew Olle lecturer.
Good luck filling the room.
Who's idea was that?
Let me guess.....
Caroline Wilson to deliver Andrew Olle lecture
Anthony The Koala
18 September 2018 - 12:18am
While I need to research more about new technologies, I must make a remark about the new kinds of broadcasting technology that have been introduced in the last 20 years. In radio broadcasting, AM as a modulation method for broadcasting has existed for nearly 90+ years, FM for nearly 70 years and 60 years mono-compatible subcarrier (stereo, acs, rds (later on)). That is relative stability. In the last 20 years we've seen DAB with MPII, DAB+ with MPIII and HE-AAC lossy compression, HD and DRM. Similarly for TV, (I'm skipping the history of 30-line, 405-line and 819-line transmissions) we had NTSC (65 years), PAL (55 years) and SECAM (50 years). In the short time of DVB-T in Australia, 18 years, there were issues of TVs made before 2010 not being able to decode H-264 HD transmissions used by all Australian DVB-T TV stations.

Sure there are more efficient compression algorithms delivering higher quality pictures in the same spectrum for a given analogue or digital spectrum. However with constant changes to broadcasting technology in shorter period of time, will the consumer be willing to change every few years to keep up-to-date with the latest modulation method of HD radio, DRM. Same question could be asked whether we will want to change TV receivers to DVB-T2 (Yes there are UHD tvs, but they only have HD tuners).

On the other hand, implementation of changes in technology may well have to be implemented in software as alluded to by Mr Thompson's Linkedin article. At the moment software implementations of the latest algorithms are implemented on PCs with a USB-dongle, typically one with an RL2832 chip. There doesn't appear to be affordable consumer TV and RADIO receivers which have hardware to compute any algorithm 'thrust' upon it,

Though as an aside, SDR radio can be used to significantly reduce noise and increase in bandwidth for AM-reception!

The question becomes, given the introduction of new modulation and compression algorithms over the last 20 years, could we see the introduction of SDR television and radio such that our receivers are future-poroofed against obsolete and less efficient algorithms without the need to buy a new radio or TV using the current technology?

Another thought on Mr Cridland's article. I would like to know the breakdown of breakdown of technologies used in UK given that less than 50% of listeners use AM or FM. Is it DAB, satellite radio, IP streaming services such as Spotify, iTunes, podcasts to name a few?

Regards
Anthony of exciting Belfield
The secret to achieve a growing radio industry could be as simple as this...

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