What You Think | radioinfo

What You Think

User Opinion Story
Anthony The Koala
13 November 2019 - 2:34am
A brief comment on CW-Remix, the DAB ratings in Sydney, and branding.

First a comment on CW-Remix. I had reason to buy mouthwash at a local Chemist Warehouse. There was an absence of CW-Remix as part of its background music. This is in contrast to Coles Radio as the background music for its grocery stores.

Given that CW-Remix's audience is not measured in its stores, then what is the point of having CW-Remix especially when its general cumulative audience is not on par with the top ranking DAB+ stations?

Second, if we rank for example the cumulative radio audience in order from highest to lowest, we have the top five DAB+ stations for Sydney:
1. Edge Digital (cum audience 123)
2. ABC Jazz (cum audience 97)
3. KIIS 90s (cum audience 81)
4. WSFM 80s (cum audience 78)
5. Coles Radio (cum audience 71)

We can see that the former 2KA (783kHz), formerly 96.1-fm, and today Edge (96.1MHz), a station whose fm antenna is on top of the former 2KA's radio mast in Katoomba. In other words, a radio station for a market outside the Sydney Metropolitan Area is rating higher.

However, a caveat. Since the BOG does not participate in the Sydney ratings, there is no info on its DAB+ stations Gorilla and Dance to make a "reasonable" comparison.

Anyway, while Edge digital is the highest rating DAB+ station in Sydney, it is not so in the Melbourne, Adelaide and Brisbane markets.

Consequently, this leads into a general comment about markets. Taking into account that not all DAB+ services are the same in each market, we can see that the top ranking stations in each market are not same. We saw that Edge digital and ABC Jazz are top rating in Sydney but not in other markets. These stations are far from top ranking in the other markets.

In conclusion when it comes to branding, we cannot make the assumption that what works in Sydney will work in Melbourne.

Thank you,
Anthony of exciting Belfield
Edge Digital is a clear leader in Sydney's DAB+ stations
12 November 2019 - 4:17pm
Steve Price continues to drift south in Sydney ratings. Every survey a loss of listeners since switching to Afternoons. Wrong decision to attempt a move of Chris Smith and lose him altogether. Management needs to bite-the-bullet and get Chris Smith back. Analysis: Radio ratings survey 7 2019
Anthony The Koala
9 November 2019 - 7:25am
To "Aussiecam58",
The issue of local presence and content has been dealt with at these pages:
https://radioinfo.com.au/news/ben-fordham-now-live-4bc and
https://radioinfo.com.au/news/acma-triggers-controversy-unpopular-local-presence-draft-condition .

Despite 2GO (2GGO-fm) and SEA-FM (2CFM )changing 'brands', not necessarily the ACMA-registered callsign https://www.acma.gov.au/sites/default/files/2019-10/stations_book_electronic_edition_0.pdf , they are still a regional radio station as defined by sections 43B and 43C of the Broadcast Services Act (Cth), reference Broadcast Services Act (Cth) ('BSA (Cth)'), reference https://www.legislation.gov.au/Details/C2018C00060 .

Unlike a metropolitan station s61CA, BSA (Cth), a regional stations such as 2GO and SEA-FM is not in a capital city and Gosford does not have a GPO. Thus the law still requires a local presence and content.

Stations such as 4BC, part of the MML are a capital city station and are legally allowed to have content and presence from outside Brisbane.

Thus while 2GO and SEA-FM may change to a national branding strategy, does not necessarily mean it loses its local presence and content.

It appears that the ACMA does not take an active role in monitoring for local content unless there are complainants who provide evidence contrary to the requirements of the law. An example of the complainant is in 2010 when the ABC's "Media Watch" program put to notice the lack of local content on Coffs Harbour, 2HC. See second hyperlink reference.

So listeners who live in the Gosford area who have evidence of a lack of local content and presence should contact the broadcaster and ACMA.

Thank you,
Anthony of exciting Belfield, where both 2GO and SEA-FM signals can be received.
2GO is gone, along with Sea FM and Gold FM
8 November 2019 - 1:22pm
Good bye to local radio. Most are relay stations these days. No local personality now. 2GO is gone, along with Sea FM and Gold FM
Anthony The Koala
7 November 2019 - 11:29am
Some lessons to be learned.

The author's incident of only one song available for airplay reminds me of an episode from series "The Goodies", "Radio Goodies", season 1, episode 7 also on available on the complete DVD series, "The Goodies The Complete BBC Collection", Disk 2, ASIN B07F11KZJP.

At the author's radio station, there were other tracks available but the computers were "on the blink" making "Say You Say Me" the only available on air track.

In contrast "The Goodies" made do with only one record, Horst Jankowski's "A Walk In The Black Forest" in "high rotation", similar to playing "Say You Say Me" repeatedly.

In addition, "The Goodies" sang the station's ID, ".....for the sound of sensation across the nation, listen to Radio Goodies..." with Graeme Garden finishing the jingle with "...bom..." Maybe the author of this article could have sung the jingle!

Having only one track available, they had to use their imagination for segues into the song. For example when "The Goodies" had to close their pirate post office, their advice to listeners was to deliver the letters themselves, and "...on the way you may....walk in the black forest...."

One thing "The Goodies" never learned was to delegate duties. Their radio station and post office services could not all be done by only three people!

Thank you,
Anthony of exciting Belfield
Radio Dreams
6 November 2019 - 12:00pm
Australian capital cities have DAB+ digital radio, which carries many programs through a single transmitter. For regional areas where most commercial stations have an AM and an FM transmitter.
Since AM has poor quality sound these stations have become "talk" stations and FM "music" stations. In the USA/Mexico they have HDRadio on the FM band which has one good quality sound channel and up to 3 additional poor quality sound channels.
In country areas the current pair of programs could be transmitted by a single Digital Radio Mondiale (DRM) in the VHF band transmitter carrying 3 music quality programs through a single transmitter.
So, with DAB+/DRM what program format, what would be preferred. It would be possible to mix music with talk? Would this be popular?
I understand that currently digital radio listening is only in capital cities where only around 30 % listen this way. Norway has no main networks of FM or AM and 1 year after switch off listening numbers returned to usual.
Is music still the bricks of radio's format?
6 November 2019 - 8:09am
In a word, no. Has Gus picked the Cup winner using his psychic powers
5 November 2019 - 11:00am
ARN now need to buy another station in Perth so they can have a classic hits network across each state. Gary Roberts knows Perth radio like the back of his hand
Tim Williams
5 November 2019 - 8:50am
Given that this article was essentially about doing your research, perhaps Anthony Dockrill should have discovered in doing his that the artist he highlighted as being difficult to interview is Gary NUMAN, not Gary NEWMAN. Hints for a great music interview #CBAAConf
Murray Korff
4 November 2019 - 11:41am
It is not true to say that Gary Roberts has taken every radio network in Perth to number one. As talented as he may be, he can't claim that.
When Jack Bendat purchased PMFM and installed Roberts as MD, It was already number one and by a significant margin. It was handed to him on a plate. But why let the facts spoil a good story.
Gary Roberts knows Perth radio like the back of his hand


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