What You Think | radioinfo

What You Think

User Opinion Story
LM
12 August 2011 - 4:30am
As a young person trying to enter the industry, my experience of applying for jobs in regional areas or cold calling has been largely that you never hear anything back at all - not even a courtesy email notifying you that your application was received. when you are willing to commit hours upon hours of your time to volunteer work and move away from friends/family for a job that pays less than what you would be earning at McDonalds and still get that kind of response it's no suprise that "gen Yers" become pretty disillusioned pretty quickly. Where have all the real radio people gone?
MS
12 August 2011 - 4:30am
Yeah, where *are* those people who are willing to start work while it's still dark for $25-30k per year?

I can understand the strategy that low pay helps sort out the 'wanna-be radio stars' from the truly dedicated star-struck radio lifers, but honestly, all radio networks in Australia - *all* of them - need to get realistic if they want decent people... this bullsh*t about 'lower cost of living in regs, therefore lower salary' is simply disingenuous.

As the saying goes: 'If you pay peanuts you get monkeys' - and it seems to me, Phil, that you're only getting monkeys applying at this stage.

So, what *would* prevent people from wanting to move to Darwin? It's not the lifestyle, that's fabulous, and its reputation is building all the time as a great place to live - so it must be something else...... ?
Where have all the real radio people gone?
SC
12 August 2011 - 4:30am
'Radio people' seems like an outdated concept to me, just like having a 'radio voice'. I want to work with creative, energetic, motivated people, who have a life outside of radio. Not radio nerds.

And people still travel across the country for jobs... when it's with the right company.
Where have all the real radio people gone?
Ty Mentemp
12 August 2011 - 4:30am
The glamour of working in radio is nothing like it was in the 70's and 80's , you don't get as much media coverage as you used to get,in the bush the money paid is still no where near the average aussie wage.
We're having trouble find a copywriter /announcer at the moment.
Maybe the talent pool is gone, most shifts in rural Australia, have a live brekky show and thats it, maybe there's just no one left . We have clients writing their own ads,some even voice them,they're awful.
Where have all the real radio people gone?
joshuawithers
11 August 2011 - 4:30am
The passionate radio freaks you're looking for, we're still here Phil ... I've done the back lot tour, even spent time as an engineer just to get a foot in the door. Where have all the real radio people gone?
R
11 August 2011 - 4:30am
Perhaps if PD's actually took the time to write back to people when they do send airchecks, or perhaps actually answer the phone call from a young jock then maybe people wouldn't give up so easily. Sadly the industry has done this to themselves with the introduction of networking and automation many years ago.
The poor pay and conditions in the regional markets also puts people off and reduces the talent pool. Finally don't get me started on the major networks constantly hiring tv people and celebs for their breakfast shows....seriously the whole thing is a mess and we wonder why the pool is small. Tip for Mr Brandel, have a listen to stations online and then pick up the phone and call a jock,he will be chuffed you "poached" him. Just don't mention the $30k salary straight away.
Where have all the real radio people gone?
PR
11 August 2011 - 4:30am
Sadly pay conditions and the hassle of moving to some remote place puts a lot of people off.

I am coming up to 10 years in commercial radio, 20 years overall. It was one of my dreams as a kid, but sadly the experience of penny pinching heirarchy, the fact I now have to choose which bills to pay first, and call for endless extensions on bills to get them paid, abusive sales reps and clients and the expectation of more more more but not receiving an ounce of recognition, not even a thanks, has really put me off. I highly doubt that I will be in the game for much longer.

I love what radio can do, I love the medium, but sadly I have grown tired of being run into the ground. My health has suffered, both physically and mentally. I also look at other family members who do less hours and less intense jobs, who take home double I do a week, and start to wonder whether I have wasted 10 years of my working life with very little to show for it.
Where have all the real radio people gone?
R
11 August 2011 - 4:30am
ahh but PR according to all those on the $160,000 paypackets that now whinge about the fact that there are no real radio people would say that you are not a real radio person because you are not prepared to do it for the love of it ...hell you are paid min wage but you get to work in radio...that's the big pay off...oh but you will need to work six days and have the axe hanging over your head constantly while the sales reps drive nice luxury cars and you wonder if your 1979 Datsun will get you there for the breakfast shift.
Glad I don't have to deal with those issues anymore. My advice, join the ABC or get a paid job in community radio, these organisations will look after better.
I get tired of people talking about the good old days where they all worked 6 days a week and got paid bugger all but it was sooo worth it because they worked in radio. Sorry, but it just a job, a great job that few a fortunate to have but lets keep it in perspective, this is great when you are 21, but not so great when you are forty and have a wife and kids. People....radio is not a cult even though at times it behaves that way.
Where have all the real radio people gone?
Damien Haffenden
11 August 2011 - 4:30am
I lived in Brisbane, completed a university degree, then spent a year in retail while applying for jobs all over the place, and more often than not hearing nothing back. I was extremely excited when i got my first interview, and travelled to Lismore with my mum and sister to attend. I didn't get that job but three weeks later i was offered another position.

After that, I moved to Orange with the hopes of joining a network where i could learn and grow, but for all my asking and applying, and even putting myself through a MD course, i was effectively forgotten about.

I then moved to Jindabyne where I was allowed to grow and take the reigns of the station there, which i enjoyed immensly...until winter - when i realised i'm truly a Queenslander.

I think there is a huge inequality within the industry between announcers and sales staff. Sure, it's not all about money, but lets face it - it certainly helps. And in an age where regional announcers aren't just announcers - they're also promotions, programmers, producers, newsreaders, and even admin staff, yet we get paid the bare minimum. While sales stuff get phone allowances, fuel allowances, monthly and quarterly bonuses, and thats on top of their base and commisions.

I know in my current position, there are days when i start at 5am for breakfast, and can still be there at 5,6 and 7pm voicetracking my shift, and making sure everyone elses shifts are timed and segued properly. There was a week where i was doing live breakfast, music director and afternoon news. I design print ads, produce imaging, maintain the website and social media, help create and write nice promotions and sales props, set up and run OBs and cut short my Christmas holidays to make sure i was in town to cover the recent floods. I do these things because i love it, but it would be really if the pay packet reflected what we actually do, rather
than the title.



So yes, there are real radio people out there, but many are becoming disillusioned.
Where have all the real radio people gone?
CJ
11 August 2011 - 4:30am
Maybe radio just isn't seen as cool anymore. Young people these days have other career aspirations, and whilst radio is hard work, yet very satisfying when the results arrive...Gen Y has a different attitude than that of earlier generations and on the main don't want to commit to something that may intrude on their social time..or involve hard yards. How many Gen Y (and some older) jocks these days don't give a rats about the team or station, and are just out to cut a deal that only benefits themselves...eg, trying to get off working weekends or not assisting in the heavy lifting that goes on behind the scenes....they will come in late..go home early..goof off when in the building...whine a lot..and barely notice the hard pressed MD or so on doing a 14 hour day. There are some great Gen Y's around though...and in the right culture that demands accountability they can rise to the occasion...however, in weak cultures...they will often run a-muck...and get away with it! Where have all the real radio people gone?

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