What You Think | radioinfo

What You Think

User Opinion Story
Jose Auditore
2 December 2019 - 4:20pm
I think this is a terrible idea. I listen to different SCA stations on DAB at home, work and in the car in Sydney Melbourne and Brisbane because I like the different content on each one and until recently, stations like Buddha and Ol' Skool had a lot fewer ads and ad breaks and no breaks for news and traffic etc.

But now, on every SCA DAB station you'll get the same breakfast show but with different music and no forward or back announcing any songs.

So Jamie Angel or Fifi Box will play Pointer Sisters I'm So Excited but on Buddha you'll hear Jamie and Fifi do their breaks followed by Lana Del Rey, on Ol' Skool it might be Outkast, on SCA Dance Calvin Harris, on SCA Easy, Smooth Operator (or other songs of similar length). So we'll get the same comps and teasers and other talk and speed breaks across every station.

That's not why I listen to Buddha and Dance and the other stations. I like the music without the constant ads, interruptions and other elements that make up a hosted breakfast show and sometimes, the things that HIT 105 or FOX do in breakfast aren't really suitable for stations like SCA Easy because it's a lot more talk for breakfast on stations that normally just play music and less ads.

SCA testing in Adelaide but it won't be long before it rolls out right across the whole country and that means finding an alternative where the same show isn't streamed across six different stations.

SCA Adelaide's ground breaking playout experiment across FM and digital stations
Steve Ahern
1 December 2019 - 2:03pm
We have lost one of the industry’s gentlemen. I worked with Martin at AFTRS. He always had good advice and a warm smile for friends, colleagues and students. We’ll miss you Martin. Vale musician Martin Armiger
Tim Williams
27 November 2019 - 8:56am
Apart from his significant achievements in Brisbane radio, Allen Brandt also held the Australian licence for Community Club Awards, with quite a few regional stations benefiting financially from his expertise through those franchises.
While I was the General Sales Manager at 2KA in Penrith from 1988 to 1992, we introduced Community Club Awards, with significant impact on our bottom line.
I remember Allen and his wife Margaret fondly from the era.
Vale Allen Brandt
27 November 2019 - 7:49am
Seems Twitter have banned Reporter Andy Ngo for including some verifiable comments in his posts.

I think we all should leave out our personal bias and look at the big picture
Info Wars. Democracy is losing badly. Are we up for the fight?
27 November 2019 - 7:43am
First they came for Alex Jones, then the Christians... and then... Listen carefully to the words he says - unless they agree with us we will shut them down.

Imagine also if Facebook was allowed there own "bitcoin" type money.

Even twitters stand against political advertising is likely to bias and influence the election.
Info Wars. Democracy is losing badly. Are we up for the fight?
Radio Advocate
27 November 2019 - 6:21am
A great man who had a genuine interest in people, family and the community you participate in!
Life of the party and if you were ever fortunate enough to have a conversation with him, their would be a humorous story yet a life lesson in it as well.
Geoff you made a difference.
Your Legacy lives on!
Vale Geoff Handbury
Steve Owens
27 November 2019 - 5:35am
What a great article. I have been saying this for years but was not taken seriously. Can I use this on my FB page?

Yes - Ed
Info Wars. Democracy is losing badly. Are we up for the fight?
Anthony The Koala
26 November 2019 - 6:46pm
Fully agree with Tim Williams. My sentiments were reflected earlier in paragraphs 5 and 6 at https://radioinfo.com.au/news/exclusive-why-i-quit-macradio-george-moore . I have never heard George Moore utter anything defamatory. I fully agree with Mr Williams that the 40+ year veteran broadcaster George Moore would be "....the least likely to attract legal action for defamation...."

I also fully agree with Mr Willams that with consistent high ratings that George Moore "...be retained if at all possible...."

Under contract law there has to be a meeting of the minds. The question is will the new management be able to recruit George Moore back to MML. Alternatively will George Moore want to return back to MML.

Thank you,
Anthony of up-beat Belfield
Greg Byrnes joins Macquarie Media
26 November 2019 - 9:58am
Whilst technically an achievement, it's a solution looking for a problem. This is the reason why people are turning off DAB & FM and going to streaming music playlists instead. A lot of people just want to hear the music and no they don't want local news and information because that's not what commercial FM stations provide anyway, now that so many stations are being networked and newsrooms centralised resulting in local job losses.

If people want truly local news and information they will go to community radio.

If people want an overall picture of the news of the day they will go to the ABC.

Ditch this and remove at least 20% of the advertising from DAB+ radio, and a lot more people will listen. There is no need for news breaks on DAB+ music stations either.
SCA Adelaide's ground breaking playout experiment across FM and digital stations
26 November 2019 - 9:38am
Technically, this is quite an achievement for DAB, third party playout systems and the like that will open up many opportunities.

Listener wise, does a DAB+ listener want to hear the breakfast show across all platforms? If they wanted to listen to them wouldn’t they tune in to them on the main DAB+ channel?

Sounds a bit like “if you want to listen to a SCA DAB+ then YOU WILL listen to our breakfast announcers!!

I understand that this is probably a move to give sales and marketing more options to sell. But won’t this really just drive people to other options, including other platforms and competitors?

Does SCA understand that not everyone likes their breakfast announcers, hence their option to choose a SCA channel that doesn’t have them on?

SCA Adelaide's ground breaking playout experiment across FM and digital stations


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