In today’s world, information is virtually infinite. The internet has opened up an endless supply of references and resources.

Nevertheless, accessing information is only part of the challenge. Simply, data without relevance is, well, just more data. The greatest challenge is making sense of this sea of data and determining what matters and what doesn’t.

That’s where Xtra Insights comes in.

To better reflect exactly what we provide, Xtra Research has recently rebranded and unveiled a new logo. Xtra Research, now Xtra Insights, ensures a greater emphasis on providing clients with actionable insights. “While it’s critical to have well structured, targeted surveys,” Paul Amos, founder of Xtra Insights, explains, “it is our unique knowledge and decades of experience that gives us the edge to ensure we provide important insights crucial to success”.

To find out more, go to www.xtrainsights.com.