The Association of Research Professionals (ESOMAR) is holding its World Audience Measurement week during June in Los Angeles.
The Radio Conference component of the conference on Monday 16 June includes:
Panel – KEY ISSUES IN RADIO AUDIENCE MEASUREMENT TODAY
Introduction by moderator George Ivie, Executive Director, Media Rating Council, USA
Panelists:
Robert Patchen, VP, Research Standards and Practices, Arbitron, USA
Matthias Steinmann, CEO, Telecontrol AG, Switzerland
Lee Weinblatt, CEO, The PreTesting Company Inc., USA
HOW THE METERING ISSUES IMPACT MEDIA PLANNING
21st century measurement of 21st century media. PPM’S capture of radio-dial switching.
The new balance between radio reach and time.
Roberta McConochie, Director, Consumer & Industry Trends, Arbitron &
Bruce Goerlich, Senior VP, Research Director, MediaVest Worldwide, USA
Measuring formats – electronic measurement boosts programming
Rolf Mueller, CEO, Publica Data &
Manuel Daehler, Head of Radio Research, Swiss Broadcasting Corporation, Switzerland
Programming and marketing in a PPM world
David Rogerson, Managing Director, Strategic Media Solutions, Australia
Does recall-based audience measurement truly represent the audiences of speech stations?
Kelvin MacKenzie, Chairman & Chief Executive & Bill Ridley, Project Executive, The Wireless Group, UK
METHODOLOGICAL ISSUES WITH EXAMPLES
RAEL: A new approach to understanding radio and filling the void in radio sales-effect research
James Peacock, President, Peacock Research Inc., USA, Kaki Hinton, VP, Advertising Services, Branch Watkins, Sr. Director, Market Research Center of Excellence &
Pfizer Consumer Healthcare, USA
Measuring brand equity of radio stations in order to predict future listening behaviour
Dominique Vercraeye, Managing Director, TNS Media &
Daniël Poesmans, Research Manager, VRT, Belgium
Diary and telephone-based measurement of the network radio audience in the United States. A comparison of methods used in the RADAR service
David Lapovsky, Executive VP Worldwide Research, Arbitron &
Thomas Evans, Senior VP, Research, ABC Radio Networks, USA
RADIO ADVERTISING EFFECTIVENESS
Radio – ready to rumble. Clutter vs. frequency in radio … results from the real world
Howard Parry-Husbands, Senior Consultant &
Alan Bowman, Senior Consultant, The Leading Edge Market Research Consultants, Australia
The Canadian RTS Study. A single source study for Canadian radio stations
Craig Dorning, Marketing Manager, Radio, BBM Canada &
Pat Pellegrini, VP, Research, BBM Canada
Finding the “hidden” value of radio as part of a cross-media advertising campaign
Maura Clancey, VP and Managing Director, Knowledge Networks/SRI, USA