International radio futurologist James Cridland, (pictured) Gold Siren-winning radio creative Matt Dickson, and world leader in smartphone apps for radio stations, Jason Malaure will lead a series of workshops designed to inspire creativity, innovation and understanding of new technology at this year’s National Radio Conference on the Gold Coast.
James Cridland’s session, The Best Ideas from Radio Across the World will explore the newest and most innovative international radio trends.
Cridland is Managing Director of media.info, and a columnist for us here at radioinfo. He has worked in radio since 1989 as an award-winning copywriter, presenter, and internet strategist.
Matt Dickson, the Australian radio industry’s most awarded creative, will lead a workshop dedicated to bringing out the entertainment value of radio advertising. How Not to Make Wallpaper will lead the audience through strategies and techniques to create campaigns that are brave enough to sound different.
Dickson is currently Creative Solutions Director at Southern Cross Austereo Perth. He has won multiple awards at the New York Festivals as well as at Australia’s own ACRAs and Siren Awards
Jason Malaure is co-founder of All in Media (AIM), the leading worldwide supplier of Smartphone Apps and Broadcast Systems for the broadcasting industry.
Jason works with stations worldwide to design and build bespoke apps that are user-friendly, functional and reliable. His workshop, App App and Away will explain the process of developing an app with case studies to explore how to extend on air presence and content on mobile.
The workshops will run in the afternoon and conference attendees are advised to reserve a place by emailing [email protected].
CRA previously announced award-winning advertising creative Sean Cummins will speak at the conference and further speakers will be announced in the coming weeks.
The National Radio Conference will be held at Jupiters on the Gold Coast on Friday, 9 October 2015. More than 600 delegates are expected from the 260 member stations of Commercial Radio Australia.
The 27th annual Australian Commercial Radio Awards will follow on Saturday 10 October at the Gold Coast Convention and Exhibition Centre.
Jason Malaure Matt Dickson
We are facing an unprecedented creativity crisis – a huge threat in the light of global economic and environmental challenges.
Check these facts:
(1). 300,000 Torrance tests have shown that while IQ is on the rise, since 1990 creative thinking (CQ) has been rapidly declining.
(2) A study of 1500 CEOs has revealed that creative skill has been identified as the top skill needed for future leaders.
(3) 98 per cent of children aged 3-5 are ranked as “geniuses” of divergent thinking; by age 13-15 only 10 per cent are, and by adulthood this number has dropped to a mere 2%
What do you think can we do about it?