Why are Triple M fans so loyal? Craig Bruce and Mike Fitzpatrick

They wish they knew, because then they could do the same on all the SCA brands.

One thing Craig Bruce and Mike Fitzpatrick do know about Triple M listeners is that they tell them what they need from the station, and Austereo’s top programmers listen to their “amazing brand ambassadors.”

“One in every three men in Australia love us and listen to our radio station,” said Fitzpatrick. There is a high demand for advertising on the network and the pair are confidient of good results in survey 4.

The Triple M brand is doing well for SCA, although the Today brand is currently weak.

Will that change in the next ratings results? This video is another of SCA’s regular pre-ratings briefings where Craig Bruce and Triple M’s Head of Content Mike Fitzpatrick chat about the Triple M network and their thoughts on the upcoming metro radio survey 4 results – due out on Tuesday 8 July. View their whole conversation below.


 

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