Selling Radio with Pat Bryson
First impressions are lasting and sometimes your voice mail message is the first thing prospective clients experience. What does it reflect about you? Most voice mail messages are boring: “You’ve reached me…leave a message.”
Try putting this on your voice mail: “Hi, you’ve reached (your name). I’m out helping other clients to create successful marketing campaigns. If you’ll leave me your name and phone number, I’ll be in touch to help you to do the same.”
Or, how about, “You’ve reached (name) at the world- famous XYZ-FM. I’m out helping clients who refuse to participate in this sluggish economy. Leave me your name and number and I’ll do the same for you.“
Get the idea? Make your voice mail messages SELLING messages for you. Stress what you can do for the client. Make them bigger than life. You only have one chance to make a first impression!
Angry businessman pic: shutterstock
About The Author
Pat Bryson is the founder of Bryson Broadcasting International, a consulting firm that works with radio stations around the world to increase revenue by raising the skill level of their sales staffs. Her client list spans from the United States to Canada, Europe and Central Asia.
Pat has spent her entire career creating a culture of over-achievement for her stations. She began her career in radio sales, becoming one of the highest billing sales people in her market. Her career advanced to General Sales Manager, and then to Market Manager. Since starting BBI 7 years ago, she has helped hundreds of radio stations to find, train and grow great quality sales people and managers.
Pat was the recipient of two prestigious educational fellowships from the Educational Foundation of the National Association of Broadcasters: a fellowship to the Executive Development Program and a fellowship to the Broadcast Leadership Training Program.
She publishes the Bryson Broadcasting International Newsletter twice monthly and is a contributor to Valerie Geller’s latest book, Beyond Powerful Radio: A Communicator’s Guide To The Internet Age.
You may contact Pat at [email protected] or visit her website at http://www.patbryson.com.
This article was republished with permission from Pat Bryson’s Newsletter
My long held decision is not to active voicemail to a mobile phone.
If the caller is genuine and wants their call to be returned, their missed call will be registered on my phone with a number that they can be contacted via.
Alternatively, they can send a SMS.
Voicemail adds another variable and therefore, delay and confusion can arise. Always best to eliminate variables where possible.