What did we ever do before smartphones? | radioinfo

What did we ever do before smartphones?

Thursday 30 November, 2017

Key findings from the Deloitte Mobile Consumer Survey for 2017.

The survey looks at key trends and changes in how Australians use their mobiles, and how it compares globally, presenting important information for radio companies which are increasingly delivering their programs via smartphones. 

It also looks at how the evolution of technology is affecting phone usage, including machine learning and connected devices, and how the smartphone is impacting areas like payments, shopping, the world of work, and how we consume content. 

Australia remains one of the leading global adopters of smartphones, and 88 percent of Australians now own one, with market growth being driven by older generations, and the number of Australians streaming TV and video and watching live TV on smartphones has tripled since last year. 

4G networks and bigger data packages are enabling this constant consumption – but not sufficiently. Forty-three percent of consumers regularly exceed their data limits, and it’s costing us close to $313m per year for extra data.

Australians are consuming content everywhere, at any time. Thirty-five percent of us check our phone within five minutes of waking up in the morning, with 70 percent using phones during mealtimes with family and friends.

Awareness of virtual assistants on smartphones is good, at 43 percent, but we’re ignoring Siri for the moment – usage is low, at 14 percent.

The use of fingerprint authentication on smartphones has surged, with a 35 percent rise from 2016. Mobile payment technologies are becoming increasingly available and easier payment has enabled significant growth (25 percent) in mobile purchasing.

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