UK listenership declines slightly for the 2nd year | radioinfo

UK listenership declines slightly for the 2nd year

Tuesday 12 February, 2019

The Q4 2018 RAJAR results just released show that 48.4 million people, or 88.4% of the UK’s adult population, listened to their radio station of choice every week and marks a second consecutive year of fourth-quarter decline for radio, with 89.7% in Q4 2017 and 90.1% in Q4 2016.

While there has been a decline in numbers over the past two years, there have only been a small fluctuations since 2011 with highs in 2013, 2015 and 2016

The Digital share of listening is now at 52%, with 38.3% on DAB and Online/App listening now at 9.4%.

Almost equal numbers listen at home or while travelling while, on average, a listener tunes into 20.7 hours of Live Radio per week while listening via a smarphone or tablet has stabilised.

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