From Twitter to #SCA | radioinfo

From Twitter to #SCA

Thursday 22 September, 2016

Southern Cross Austereo has appointed Chris Ledlin as its Social Media Director.

In his new role, working closely with content teams across the business and The Studio, Chris will lead SCA’s expansive Social Media portfolio to drive growth for audiences and results for clients.

Announcing his appointment to SCA Chris Johnson, Head of Digital Content, Digital said “I’m delighted Chris has joined our team. When it comes to social he has a wealth of creativity, passion and commercial experience."

Chris joins SCA from Twitter.​

"At Twitter he lead some incredibly innovative projects and forged many partnerships to grow the business in Australia

"No other media does social like radio, it’s live, reactive and community focused. I look forward to seeing what Chris can achieve working with our talent both on and off the air.”

Chris was one of the first Australian Twitter employees, joining in 2013 to help start up Twitter Australia's Entertainment, TV & News Partnerships division. At Twitter he formed content partnerships with some of Australia's biggest media outlets including ABC, Seven News, Ten Network, FOXTEL, SBS, Southern Cross Austereo, Nova Entertainment and the Australian Radio Network.

In late 2015 Chris was given the responsibility to launch Twitter's Lifestyle & Digital Talent verticals covering all areas across Fitness, Health, Fashion/Beauty, Health/Wellbeing and Digital Influencers. During his time at Twitter he worked across Twitter's Tokyo, Los Angeles, San Francisco and New York offices, working on projects across the Music/Entertainment and Lifestyle space.

Prior to joining Twitter, Chris was at the Nine Network where he led a nationwide team to develop, oversee and execute a social media strategy for Nine's News and Current Affairs outlets including Today Show, Nine News and A Current Affair. 

 "I'm thrilled to be joining as Social Media Director for Southern Cross Austereo. For three years I've had the absolute privilege to work alongside the SCA team in my role at Twitter.

I've never come across such a progressive and innovative group of people who believe so much in digital and social.

Leaving Twitter was an extremely hard decision for me, however I'm excited to take the next step in my career at Australia's leading media and entertainment company".

Chris will be based in Sydney and join SCA mid-November, reporting into Chris Johnson, Head of Digital Product. 

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