Twenty five years ago today WSFM flipped the switch

Before Jonesy & Amanda, before Mornings with Mike Hammond, before ‘Better music and more of it’ … WSFM was 2WS, and aired its first broadcast in the late 1970s, when the Liverpoool Broadcasting and Transmitting Co Pty Ltd was granted an AM radio license to serve the Western Suburbs of Sydney. 

In the early 90s, the station was granted an FM licence covering the Sydney metro area. 2WS converted to FM and made its first broadcast as 2WS-FM on 101.7 MHz on June 1, 1993 at 8am – 25 years ago to the day!

The official callsign was changed to 2UUS, although the station still identified as 2WS until 2001, when it changed its on-air name to WSFM.

The change over to FM is a famous radio industry case study, with manager Graham Mott deciding that the station would not be renamed as other stations such as 2UW (which became Mix) did when they coverted to FM, but that the integrity of the call sign that was so significant to the Western Suburbs of Sydney should be retained. Mott and the whole staff were also tasked to visit anyone who had trouble finding and tuning the new FM dial on therr radios and personally tuning the radio to WSFM.

Remember the singing window washer?
 

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