Southern Cross Austereo  has signed a five-year exclusive radio partnership with Supercars Australia to promote the sport through the Triple M Network.
 
SCA’s CEO Grant Blackley said it was excited to partner with one of Australia’s leading sports.
 
“Supercars is one of the most important and influential sports in Australia and is absolutely aligned with our core fan base on Triple M,” he said.
 
“This partnership allows Triple M to serve our audience with pre-race interviews, live updates throughout each race and review each race with the best experts in the business.” 
 
“SCA will work with Supercars to help enhance existing and entice new commercial partnerships, as well as promote and drive awareness and attendance at major entertainment events including Bathurst, the Gold Coast, Townsville and Newcastle.” 
 
“Triple M will be the official naming rights partner for live shows at Supercars event which have included artists such as Cold Chisel, Birds of Tokyo and Killing Heidi.
 
“The partnership aligns with the re-branding of 25 regional radio stations on December 15^th adding to our existing Triple M Network. This will naturally tie in nicely with the promotion of various Supercars events throughout the year.”
 
Supercars Chief Executive James Warburton said it was delighted to welcome SCA as its exclusive radio partner through the Triple M network.
 
“This is a big win for the sport but also our fans who will be able to follow Supercars through SCA’s extensive radio network across Australia,” he said.
 
“Supercars is continuing to go from strength to strength and this partnership is further proof of our position on the sporting landscape.”
 
The final round of the 2016 Virgin Australia Supercars Championship, the Coates Hire Sydney 500, will be staged at Sydney Olympic Park this weekend, 2-4 December.
 
In what will be the final ever event at Sydney Olympic Park before the race moves to Newcastle next year, Shane van Gisbergen and Jamie Whincup will battle it out to see who will be crowned 2016 Champion.