From 6am to 7pm today, Toyota will be the only commercial partner heard on air across 101.7 WSFM in Sydney, GOLD104.3 in Melbourne, 4KQ693 in Brisbane, Cruise1323 in Adelaide and 96FM in Perth.
ARN and Adshel have partnered with Toyota (along with media and creative agencies The Media Store and Saatchi and Saatchi) to produce a large scale campaign for the new Toyota Camry.
As part of the full-day takeover of ARN’s Pure Gold national network, WSFM’s Jonesy & Amanda will present the stories of professionals, sportspeople, artists and ordinary people who have surpassed expectation and taken their passion, expertise, and creativity to the next level.
ARN’s Chief Commercial Officer, Emma-Jayne Owens, said, “This initiative demonstrates the strength that collaboration across on-air, digital and out of home can achieve to create impact for brands and engage audiences.
“This Pure Gold network takeover is an excellent example of how ARN can help to energise brands and reach our audiences in interesting and engaging ways.”