Toyota new driving force behind Merrick and Australia

From March 16th and across both metro and regional markets, Toyota will work with the Triple M Drive show Merrick…and Australia to generate excitement and drive dealer traffic for their current national retail sales event.  

The campaign will involve in and out of show integration with Merrick…and Australia across 34 metropolitan and regional markets, along with live reads across breakfast in four cities.

The partnership was secured at a very competitive time and both Triple M and Toyota are thrilled at the arrangement.

Merrick Watts said: “To be partnering with Toyota is awesome. I told them ‘If I was a Toyota I’d be half Hilux, half Camry because I’m an unbreakable work horse. Toyota said ‘ If Merrick was a Toyota the horn would be broken!’ It’s great that they know me as well as I know them!”

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