The format changes happening in the Sydney market at present may open up some opportunities for competitors to benefit from the instability. With changes in the ARN and 2UE news rooms, there may be opportunities for 2GB, which has responded this week by strengthening its daytime news schedule and introduction of a 15 minute midday bulletin read by Coryn McKay.

As well as the staff changes, MIX FM’s music has also been undergoing subtle changes in recent weeks, sounding a little more on the CHR side of Adult Contemporary. A slight change in the music may work well for MIX at present, with 2DAY hardening up its sound in response to Nova and perhaps causing some listeners to go searching for another adult format station. MIX are now officially targeting listeners from 25+. A new set of imaging promos is also expected at MIX to accompany a revamping of logos and advertising.