Going up in Sydney are 2UE, Triple M, Classic Rock, 2CH and News Radio. In Melbourne it’s ABC 774, GOLD, Nova, MTR, SEN and ABC FM. In Brisbane, 4KQ had the biggest rise, followed by 97.3FM, Triple M and 4RN as well as News Radio while Adelaide saw Triple M, FIVEaa and triple j gain ground. 2GB’s Ray Hadley is up again to 20.7, eclipsing Jones while Robin, Terry & Bob (pictured) put in a big one for ARN on Brisbane’s 97.3FM.
Finally, a market where ARN has a big survey for both stations. 4KQ and 97.3FM posted the biggest gains in Brisabane, 1.0 and 0.9 respectively, leaving the latter on 12.2, just 0.3 behind market leader, B105.
The biggest gain for 97.3FM was a 1.7 in Breakfast with Robin, Terry & Bob, the second largest gain (after a 2.7 in 4BH evenings) of any shift in the whole market. Yet, because B105 also had a gain of a modest 0.1 in Breakfast, the shift where 97.3 made the most ground on its rival was in Drive where it went up by 1.6 while B105 lost 1.3.
The survey period was Sun Mar 27 – Sat Apr 30 and Sun May 8 – Sat Jun 11, 2011
CLICK HERE for Nielsen breakdowns of demographics and sessions.
The summaries on the right are audience shares for All People 10+, Monday to Sunday, 5:30 am to Midnight.
Check back here during the day for updated commentary.
SYDNEY
2UE has had it’s best survey in a long, long time. Everybody at the station will be celebrating but one. The station had a 0.6 gain
overall with breakfast recruit Jason Morrison adding 0.9 to his audience share while great rival Alan Jones at 2GB slipped slightly. In fact, every shift at UE went up except Drive where star signing Paul Murray shed a further 0.5 to attract just a 4.0 share of audience – by far the lowest rating shift on the station, more than one third less than the station average of 6.7 (All ppl 10+, Mon-Sun, 5:30 – Midnight).
But while 2UE lost ground in Drive, so did 2GB and ABC 702 with the biggest winner in that shift being Classic Rock 95.3 gaining 1.3 to reach a heady 4.0. Bucking the negative trend at GB is Ray Hadley who managed to once again improve on his already lofty 20.1 share to a staggering 20.7.
Triple M had a good survey with a pleasing rise of 0.6. The recruitment of NRL legend Matty Johns to the breakfast Grill Team seems to have paid off with a 0.7 gain while every other shift except evenings also went up.
But while that result must be pleasing for Austereo, it was a ripper of a survey for the Triple M brand which went up in every market.
Not so for Nova 969 which lost significant chunks across the board to shed 1.3 overall and is languishing on 5.8, level with MIX106.5 which was steady, as was sister station WSFM.
MELBOURNE
It was a big survey for ABC 774 which posted the biggest rise in the Melbourne market of 1.4, taking the station to 13.1 and a clear number two behind 3AW which managed to retain its lead despite a whopping 2.2 loss to bring it down to 14.2. AW suffered huge losses across the board, most significantly in Neil Mitchell’s Morning shift, down 2.9 and on Weekends which shed 3.0 in the middle of the Footy season while Triple M and ABC 774 seem to have shared in the spoils, gaining 1.3 and 1.9 respectively.
Some good news for DMG with both their stations Nova 100 and Classic Rock 91.5 gaining ground.
MTR also went up, by 0.4, to get to a record (for them) 2.2.
Meanwhile the quiet achiever of the market, sport station SEN made another modest gain to reach 5.7 overall, with a respectable 6.0+ now in sight.
While Triple M ended in positive territory on the back of Breakfast and Weekend footy, sister station FOX, like its other sister, 2Day in Sydney, slid a little with huge losses in 18-24, compensated by gains in both 10-17,s and 25-39’s. Go figure.
BRISBANE
Finally, a market where ARN has a big survey for both stations. 4KQ and 97.3FM posted the biggest gains in Brisabane, 1.0 and 0.9 respectively, leaving the latter on 12.2, just 0.3 behind market leader, B105.
The biggest gain for 97.3FM was a 1.7 in Breakfast with Robin, Terry & Bob, the second largest gain (after a 2.7 in 4BH evenings) of any shift in the whole market. Yet, because B105 also had a gain of a modest 0.1 in Breakfast, the shift where 97.3 made the most ground on its rival was in Drive where it went up by 1.6 while B105 lost 1.3.
Yet for all that movement the first six places are in exactly the same order as they were in Survey 4 a year ago. The only significant change comes in at position # 7 which is now occupied by 4KQ, relegating 4BH to number eight.
ADELAIDE
FIVEaa has re-asserted its dominance of Adelaide after slipping to 4th in the previous survey. It gained 1.8 to retake
the #1 spoton 14.5 while all the others that were ahead of it, Mix 102.3, SA-FM and ABC 891 all lost ground.
The ABC’s breakfast pair Matthew and David lost a massive 2.9 which is all the ground they had gained and more from last time while both Triple M’s Hot Breakfast and FIVeaa’s Breakfast batallion of Keith Conlon, John Kenneally, Jon Blake, Jane Doyle and Chris McDermott made significant headway with gains of 2.0 and 1.9 respectively.
But while Triple M is celebrating it’s resurgence with a 1.9 increase to finish just a tad under double figures overall on 9.9, the Austereo party is somewhat pooped with founding station SAFM seeming to have lost its way. True, all the Today Network (apart from Perth) eased back, but a 2.0 loss and 4th place is not where SA-FM would want to be.
PERTH
Nothing succeeds like MIX 94.5. #1 for the 93rd consecutive survey, the station added 1.7 to reach 17.1, making it the highest rating station in Australia.
The only other stations to gain in Perth were 6IX (up 0.7 taking it to 6.0) and ABC 720 (up 0.3 to 11.9) and ABCFM (up 0.1 to 3.3).
After MIX comes daylight and then ABC 720 on 11.9 followed by 94.5’s Austereo stable mate 92.9 on 11.5.
Triple j was the biggest loser in it’s most successful market, shedding 1.6 for a still respectable 7.4. All the j’s went down across the metros, except for Adelaide.
Nova in Perth capped off a disappointing survey for the network with a modest 0.2 loss, following the downward trend in other Nova markets except in Melbourne where Nova 100 went up by 0.5.