In what could be interpreted as a sign of declining confidence in Southern Cross Media Group shares, the company has advised the stock exchange that the participation rate for its Dividend Reinvestment Plan was only 65.81%. 

They have entered into a Direct Reinvestment Plan Shortfall Placement Agreement with CBA Equities and the company has confirmed that 100% of the shortfall will be underwritten by CBA Equities.

The announcement comes on the same day that SCA has launched a series of investment briefings.

The investment presentation shows the company leading the field in terms of female audience and announcers, with Fifi and Dave and Dan and Maz bringing in large amounts of female listeners.

It also boasts large male audiences with Triple M securing the largest male 25-54 audience.

Audience and income from regional operations: 

The presentation also outlines revenue and EBITDA from the company’s various revenue sources:

The presentation highlights the need for “regeneration” of the Today network in its forward strategy.

View the full investment presentation here.