SEN expands into Sydney and purchases 2CH for $11 million | radioinfo

SEN expands into Sydney and purchases 2CH for $11 million

Friday 05 June, 2020

SEN has expended into Sydney, Australia’s largest radio advertising market, with the acquisition of 2CH 1170 AM in a deal worth  $11.2 million. 

The company also plans to acquire an additional licence on 1539 AM Sydney.

Pacific Star Network signed an agreement to acquire all the shares in EON 2CH Pty Ltd with the sale to be completed by July 1.
 
SEN Chief Executive Officer Craig Hutchison said he was excited to expand the company’s owned radio platform and audience reach into Sydney.
 
“The opportunity to own and run a commercial licence in Sydney is rare – especially on a station and signal that has built such a loyal audience as 2CH. Combined with our plans to launch racing service SENTrack into Sydney, we are incredibly excited to expand our footprint into Australia’s biggest city,” Hutchison said.
 
To support the company’s growth, Simon Dennis has been appointed as Group Commercial Director – NSW. Simon formerly enjoyed a long career at SCA in Adelaide and Sydney as Group Sales Director and has also worked for Groupon and ARN.
 
“I’m super excited to be working back in radio and helping grow the SEN brand locally,” Dennis said.

While it will remain business as usual on 2CH for the foreseeable future, 1539 AM will become the third SENTrack station in NSW joining 1575 AM Wollongong and 801 AM Gosford and featuring a dedicated local breakfast show hosted by rugby league personalities Joel Caine & Jimmy Smith.
 
“With the NRL back with a bang, and fans craving sport, we can’t wait to give listeners their morning sports fix,” said footballer turned commentator Smith.
 
Joel Caine who played for the Balmain Tigers, the Wests Tigers and remains the highest ever points scorer for West Tigers, said he was thrilled to be joining SENTrack.
 
“I can’t wait to join Jimmy bright and early to discuss the day’s sporting agenda and all the hot topics across chasing, pacing and racing. It’ll be heaps of fun and I’m sure we’ll have a lot of laughs along the way,” said Caine, the former goalkicking winger/fullback.
 
In NSW, ‘Breakfast with Joel and Jimmy’ will provide a local lead into each day’s racing coverage – commencing 22nd June in Wollongong and Gosford, and then soon after in Sydney when SENTrack launches on 1539 AM.
 
Racing will take centre stage each day after breakfast, with SENTrack offering racing fans previews, analysis, insights and reviews of key races across the country along with interviews with owners, breeders, trainers and jockeys.
 
Hutchison said he was excited to bring SENTrack to passionate Sydney sports and racing fans.
 
“We are incredibly excited to launch SENTrack - Australia’s first independent racing, harness and greyhound radio racing service into Sydney and we are delighted that we can maintain our parochial approach to state-by-state content, with our new local breakfast show.
 
“The radio signals we have acquired all sit in great spots on the AM dial, and will be paired as always with an aggressive digital strategy.
 
“We can’t wait to get right behind NSW racing, harness and greyhounds and help attract and keep new fans to these great industries in the fun and social tone that SENTrack seeks to hit each day. And with two of the state’s most entertaining sports identities getting us off and racing each morning, we expect plenty of fun and insights along the way.”
 
SENTrack also recently launched in Melbourne on 1377 AM, Perth on 657 AM, Ingham 96.9 FM, Atherton 99.1 FM, and will commence broadcasting on 7th September in Brisbane on 1053AM and Gold Coast 1620AM. It can also be heard via the SEN app.

 
 

 

 

 

 


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Anthony The Koala
5 June 2020 - 4:12pm
A couple of observations:

* In the last paragraph, SENTrack recently launched in Melbourne on 1377AM. It seemed that it did not last as another article on this site informs that ACE radio has taken over the 1377AM frequency, https://radioinfo.com.au/news/ace-radio-has-purchased-1377am-melbourne.

* Will Rete Italia disappear from the MW band given that the Sydney frequency on 1539kHz will be acquired by Pacific Star?

* This raises more questions than answers. Is the sporting market so fat that Sydney can accommodate two sporting networks with the existing 2KY (Sky Sporting Network) and associated three DAB+ channels and SEN's 1170kHz and 1539kHz? 2KY was the market leader beating 2UE (Sports format). In other words, a future market with 2KY (1017AM and 3 DAB+ channels including one DAB+ channel 2KY's main channel) and SEN (1170AM & 1539AM) sustainable? Very interesting, so watch this space.

* Will 2UE be the only AM music station in the Sydney market? Importantly, with the lack of commercials, will it be sustainable? Note I am not talking about the traffic reports with commercials as the traffic reports are like "shop-a-docket" to the supermarkets. The "shop-a-docket" supplies POS rolls for free to the supermarkets with the rear of the rolls containing advertising and other coupon promotions.

Thank you,
Anthony of observant Belfield


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