McMichael takes on the role following the departure of Rick Lenarcic. 

Following the departure of Rick Lenarcic last month, Southern Cross Austereo has chosen Will McMichael to replace him as head of regional media sales.

Most recently group sales manager in the Sydney office, Will previously spent more than 11 years working in leadership roles across various regional and metro markets at home and abroad. Prior to joining SCA, Will was head of advertising for UAE based company, Gulf News.

As head of regional media sales, Will is responsible for providing overall strategic direction and leadership to heads of regional radio and TV sales and their teams throughout Australia, while driving SCA’s sales strategy across its regional markets. 

“Will’s exemplary performance, global experience and outstanding leadership has had an enormous impact on the Sydney team over the past twelve months”, said chief sales officer Brian Gallagher.  

“I am thrilled to appoint Will Head of Regional Media Sales and see him continue to strengthen SCA’s sales teams, and deliver more exceptional outcomes for clients”.