SCA's Shazam Top 20: New era of audience interactivity | radioinfo

SCA's Shazam Top 20: New era of audience interactivity

Tuesday 14 October, 2014

Southern Cross Austereo and Shazam have partnered to create the Shazam Top 20 - the world’s first mobile-powered radio show which puts the control of the top 20 hits into the pockets of millions of Australians.

Broadcast nationally across the Today Network from 7pm weeknights and hosted by Angus O’Loughlin and Ash London, Shazam Top 20 will count down Australia’s most Shazamed songs with every music fan able to directly influence the daily chart direct from their mobile device.

The partnership between SCA and Shazam will bring a new era of interactivity and audience engagement to Australian radio. A wide range of live on-air content and client initiatives will now be Shazamable, allowing audiences to explore and engage with features in a global radio first.

Southern Cross Austereo Head of Content Craig Bruce said: “We’re thrilled to partner with Shazam to launch this ground-breaking partnership. Shazam is a global leader in music discovery with a huge and engaged Australian audience. We continue to push the boundaries of combining radio and digital content to create new experiences for our fans and clients.”

The partnership between Southern Cross Austereo and Shazam is a natural one, according to Shazam’s APAC Sales Director Steve Sos: "Given the place we each hold at the forefront of music trends. The fact that this is a world-first is testament to the commitment to innovation that both organisations have as part of their core DNA. It is also a natural and compelling extension to the utility we already provide to our millions of users by allowing their Shazam activity to shape the editorial framework for the nightly show.”

SCA says launching the Shazam Top 20 confirms the Today Network as the home of hit music, "further strengthening its connection with young Australians right across the country."

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