Southern Cross Austereo’s Hit Network has launched a new digital radio station, Urban Hits.

Broadcasting on digital radio, online at www.urbanhits.com.au and via The Hit Network app nationally, Urban Hits will be a 24-hour music station for Sydney, Melbourne, Brisbane and Perth.

Playing the hottest Hip Hop and RnB tunes all day and night, Urban Hits will feature current hits by artists like Post Malone, Cardi B, Drake, The Weeknd, Kanye West, and celebrate new releases by megastars such as, Beyonce and Jay-Z with ‘The Carters’ project and Nicki Minaj.

Head of Content for the Hit Network Gemma Fordham said, “Given the amount of Urban Hits in the regular mainstream charts, we believe there’s an appetite from listeners for a dedicatedHip Hop and RnB station in metro Australia.

“With SCA giving advertisers an aggregated audience across all its Hit Network stations,there’s now another fresh face on the block to give even greater reach for our clients,” she said.

Listen out for Urban Hits at http://player.hit.com.au/urbanhits#/

In Sydney, the success of ARN’s The Egde, which also plays urban hits, has become known with the release of the digital radio ratings, indicating that there is an audience for the format in at least one large market.