The eight Redwave Media Western Australia brands that SCA acquired last year have been rebranded to the Triple M and Hit brands.
At 8 am on March 16 RED FM stations became Hit Radio and Spirit FM becomes Triple M as below –
- 106.5 Red FM – Karratha – Hit 106.5
- 101.3 Red FM – Broome – Hit 101.3
- 91.7 Red FM – Port Hedland – Hit 91.7
- 96.5 Red FM – Geraldton – Hit 96.5
- Red FM remote – mine sites – Hit WA
- Spirit 98.1 FM – Geraldton – 98.1 Triple M
- Spirit 102.9 FM – Broome – 102.9 Triple M
- Spirit 94.1 FM – Port Hedland – 94.1 Triple M
- Spirit 102.5 FM – Karratha – 102.5 Triple M
- Spirit remote – mine sites – Triple M WA
SCA CEO Grant Blackley says the focus will still be on local content and each community’s personality and values. “The Redwave acquisition takes our national radio footprint to 96 stations nationwide, to join Australia’s largest radio network and all the benefits that brings.”
New show line ups and announcers will also be revealed in March.
Regulation changes and networking has kill local radio. And loca identies. Pity we loose these iconic brands. One day local radio will be just relay stations
Well that rebranding should avoid any confusion.