SCA launches digital initiative
Thursday 17 October, 2013
75 apps launched. A very appy day for SCA.
Southern Cross Austereo has launched its biggest ever digital initiative with 75 new smartphone apps available from today. The launch will enable mobile users to listen to any of its radio stations anywhere for the first time.
SCA’s regional network of radio stations now all have smartphone apps in addition to the improvements made to all the current metro stations' apps. Downloadable for free, mobile users will receive more information than before from SCA's stations and personalities and will gain full access to mobile websites plus a new, better streaming quality. The apps were built by All In Media.
Under development for months by SCA’s Digital and Innovation Department, the advancement allows SCA to be able to provide more relevant information to what they belive is their 'broad community of passionate fans'. This insight will permit the company to create new and compelling experiences for listeners and clients into the future.
Director of Digital and Innovation Clive Dickens said: "This is a huge milestone for our business. Now audiences from every corner of Australia have the ability to listen to any of our 83 local and digital free to air radio stations wherever they go. Within the past year our mobile website traffic has increased by over 500%, so it is more important than ever that we continue to re-define the way our listeners enjoy radio content."
Features of each app include:
Post a Comment
18 October 2013 - 9:56am
Can someone please explain to me how WiFi is "on the go" without me having to carry a 3/4G WiFi modem with me on the tram?
18 October 2013 - 6:49pm
What's the name of the app. How do I find it in iTunes
18 October 2013 - 9:28pm
Each app is named for each individual station. Search 2Day fm, Hot fm, etc in the App store.