SCA introduces InStream for clients | radioinfo

SCA introduces InStream for clients

Tuesday 14 May, 2019
Brian Gallagher

Southern Cross Austereo today launched InStream, an addressable live radio offering for clients, enabling the dynamic insertion of personalised and targeted audio ads into live radio commercial breaks across all connected devices, including SCA websites, apps and smart speakers.

Along with SCA’s exclusive partnership with SoundCloud, the two will be used in tandem to offer clients addressable digital audio solutions with a combined commercial reach of over three million users.

SCA’s Chief Sales Officer Brian Gallagher says, “Audio platforms are proliferating and audio as a medium has never been more important in maximising reach of your target audience. This scaled development gives buyers the opportunity to rapidly gain reach of targeted consumers wherever they are. Instream represents the future of audio, available to advertisers now.”



InStream has been in the beta stage for a number of months to ensure that the technology and commercial offering are ready for both clients and listeners.

The digital audio market is seeing significant growth with the recent IAB Audio State of the Nation Survey stating that 84% of buyers intend to invest in Digital Streaming Audio in 2019. 

As one of Australia’s leading media companies, SCA claims a reach of 95% of the country with assets in television, radio, digital and podcasts.


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