Southern Cross Austereo continue to lead the online radio category in the latest digital publishing figures.
 
Southern Cross Austereo’s online digital business was number one across 2015 with final results released this week.
 
Highlights include:
 
·         #1 Radio Group with 234,027 Avg Daily UBs
·         #1Radio Group with Unique Audience of 642,000
·         #16 Australian Digital Publisher in Nielsen Market Intelligence
·         #10 Australian Mobile Publisher in Nielsen Market Intelligence
·         9 million Facebook fans
·         Over 1 million SCA all-time app downloads
 
Vjay Solanki, Chief Digital Enablement Officer noted ‘It’s great to start 2016 knowing we finished 2015 on top in the radio category.  We were the number one business across the whole year and the Hit network was the market leader radio brand.
 
As we continue to lead the way with our social media footprint, it’s about much more than unique browsers.  With 9 million Facebook fans we continue to demonstrate our ability to engage consumers with the best digital content locally and beyond’
 
Our digital leadership in mobile was solidified at the end of 2015 when we achieved 1 million app downloads target and gives us a clear focus for greater growth in 2016’