SCA brings back the heritage brands SAFM and B105

“We are calling the radio station the same thing you’ve been calling it for the last five years” and with that statement, B105 was back on Brisbane radio.
 
SCA is bringing back local heritage brands SAFM and B105 from today and adding two well-known locals to the Adelaide and Gold Coast breakfast crews.

As B105 station relaunched its name the newest team member of the breakfast show, Matt, got to achieve his dream:
 
“I started radio as a kid of 15 in Gladstone Queensland and we used to always holiday in Brisbane… my dream was always to do the breakfast show on B105… I remember when I first came to do this show with you guys, but I never got to say B105 [because the name had changed by then]. I felt I missed out on doing that.”
 
Stav asked: So what’s the name of our show now?
 
“Stav Abbey and Matt on B105,” he replied, to the sounds of cheers from his team mates.
 

Apart from the return of SAFM, Adelaide also gets a new breakfast show with Anthony ‘Lehmo’ Lehmann joining Rebecca Morse and Cosi for the Bec, Cosi & Lehmo breakfast show.

Extending SAFM even further, Hit96.1 Mount Gambier will also rebrand to SAFM, delivering a strong, unified South Australian radio brand across the state’s two biggest cities.
 
On the Gold Coast at Hit90.9, Bianca Dye joins Dan Anstey and Ben Hannant for breakfast as the replacement for Those Two Girls, Lise Carlaw and Sarah Wills, who departed the show a week ago to concentrate on their national early breakfast program.

The Hit Network will now aim to broaden its appeal to a bigger target audience of people aged 30-54 years, with a female skew.

SAFM and B105 will join other metro heritage brands, 2DAY FM in Sydney and FOX FM in Melbourne, that are already part of the Hit Network.

SCA Chief Content Officer, Dave Cameron, said: “The Hit brand was first launched in Australia in Adelaide and we have since built the Hit Network to 50 stations nationally. However, chaotic and crazy times such as these often drive a movement back to nostalgia and comfort, and as such there has never been a better time to bring back the much-loved and trusted radio brands SAFM and B105 to Adelaide and Brisbane.
 
“Our audiences have great, passionate memories of these stations and they’ll be hugely excited to have them back again in their cities. More broadly, the Hit Network will also deliver a new, mood focused, ‘feel great’ pop music format nationally that listeners will love, alongside the most entertaining breakfast and drive shows around the country. The network also introduces a new, emotive positioning line ‘Get that feeling’ which will bring its new ‘feel great’ music and show philosophy to life.”
 
Listen to Peter Saxon’s interview with Dave Cameron about the rebranding on our podcast channel here.

SCA Chief Marketing & Communications Officer, Nikki Clarkson, said: “The Hit Network now has a complementary and more sophisticated new brand with iconography and design assets consistent across all platforms and sub brands, reflecting the new content strategy. In conjunction with the new branding, the positioning line ‘Get that feeling’ reinforces what listeners can expect when they engage with the network.
 
“Around the country, the Hit Network will leverage its local heritage brands in metro cities and make audiences everywhere feel great with its positivity, entertainment and new music offering, all with a focus on a broader audience than ever before.”
 
Head of the Hit Network, Gemma Fordham, said: “Today is an historic day for the Hit Network and we’re excited to deliver a new look and sound to our audiences across the country to make them feel great! In addition, Bianca and Lehmo joining us are the cream on top of our already huge show and talent lineups.”
 
The new music content and branding launches today across the Hit Network.

 
 

 

 

 

 


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