SCA’s audiences listen longer and more often with double digit growth in live radio streaming | radioinfo

SCA’s audiences listen longer and more often with double digit growth in live radio streaming

Thursday 06 August, 2020
Brian Gallagher

SCA has just released data showing that their audiences continue to embrace digital radio platforms and are listening longer and more often.
 
According to the data, SCA audiences have reached a new milestone of 10.1 million listening hours in July.
 
More people are tuning into Hit and Triple M than ever before, with live radio streaming increasing by 20% year on year to 1.1 million listeners* and catch up radio jumping 80% year on year to 3.5 million* downloads.
 
Smart speakers too are an increasingly popular choice for listeners, reporting 2.1 million listening hours in July, up 69% year on year, and an average session duration of 2 hours and 20 minutes^.
 
PodcastOne Australia’s original podcasts have also reported record listening growth – rising 155% from March 1 to July 31**.
 
Listening on demand, including live radio streaming across mobile, tablet and smart speakers, as well as catch up radio podcasts, has soared again in July:
 
• 8.5 million active live radio streams, up 36% year on year, with 10.1 million total listening hours, up 30% year on year*
• Total listening hours on mobiles and tablets is up 12% year on year, desktops up 10% and smart speakers are up 69%*
• There were 316,000 downloads of SCA Smart News in July, up 95%^ month on month
• Triple M’s annual No Talk Day on 1 July saw live streams increase by 53% year on year and a 42% jump in listeners
• SCA PodcastOne Australia listening was up 155% from March to July**.


 
Chief Sales Officer, Brian Gallagher, says: “Live radio streaming and catch up radio podcasts have continued to grow, despite COVID-19 restrictions easing, and are now firmly a part of people’s daily routine. Smart speaker listening is also showing remarkable growth, with almost a quarter of SCA’s audience owning a smart speaker and showing enviable time spent listening. Digital audio growth in radio and podcasting is set for a big year as more listeners tune into Hit and Triple M, more often and for longer than ever before.”
 
Sources:
* Adswizz Audiometrix July 2019 v July 2020
^ Omny Studio July 2019 vs July 2020
** Omny Studio March to July 2020

 
 

 

 

 

 


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