SBS Radio is joining forces with Melbourne LGBTIQ community radio station JOY 94.9 for a Mardi Gras weekend take over, including a live broadcast of the 2015 Sydney Gay and Lesbian Mardi Gras parade.
 
JOY 94.9 will take over digital station, SBS Radio 3 from 9.00pm Friday 6 March until 9.00pm Sunday 8 March , including 4 hours of live parade commentary, from 7pm Saturday 8 March.
 
Speaking on the partnership, SBS’s Director of Audio and Language Content, Mandi Wicks said: “We are excited to be handing the mic over to JOY 94.9 for the Mardi Gras parade weekend.
 
“It is a great addition to SBS’s suite of Mardi Gras programming, and will help us bring the Parade to more people and across more platforms than ever before; as well as honouring our commitment to provide diverse and entertaining content to all Australians.”
 
JOY94.9 General Manager, Conrad Browne said: “Mardi Gras brings the diversity of Australia’s LGBTIQ community to the world so by working together, JOY & SBS will see this community celebration reach new heights and a potentially new audience over the Mardi Gras weekend.”
 
Across the Mardi Gras weekend, JOY 94.9, in-conjunction with their community radio broadcast partner 2SER, will also provide an eclectic mix of music, exclusive interviews plus special features exploring the history and future of this iconic event, multicultural and indigenous communities experiences from a LGBTIQ perspective; plus female focused content on Sunday March 8 to acknowledge International Women’s Day.