Richard Palmer elected IAB Audio Council Co-Chair

Richard Palmer, Director of APAC Market Development at Triton Digital, has been elected as IAB AU Audio Council Co-Chair.

Richard says “The IAB plays an incredibly important role in educating advertisers on how to optimise their audio investments, as well as setting guidelines and standards that help the market develop in a healthy and sustainable manner.”

Organisations represented on the IAB Australia Audio Council include ABC, ARN, Commercial Radio Australia, Eardrum, Macquarie Media, Nova, Omny Studio, Rubicon, Southern Cross Austereo, The Trade Desk, Triton Digital, and Whooskhaa.

Richard has been a key member of the Council both through his current role with Triton Digital and previously as the Head of Digital for Macquarie Media.

He was heavily involved in recent council projects such as the annual Digital Audio State of the Nation research, the Audio Creative Best Examples library, and the recent Podcasting Measurement Guidance and Local Market Update.

As co-chair, Richard will help direct a number of projects for the remainder of the year, including the development of effective creative for different audio platforms as well content that will showcase audio advertising for the IAB’s annual MeasureUp conference.

Gai Le Roy, Acting CEO of IAB Australia says “Richard’s passion for the audio industry is infectious, and we are looking forward to having him drive initiatives through the Audio Council”.