Regional Radio Innovation Works for Local Businesses | radioinfo

Regional Radio Innovation Works for Local Businesses

Monday 30 March, 2020

If there’s anything good that comes out of adversity, it is that it tends to bring out the best in us. 

As Australians, we pulled together during the bushfires. And now that we’re all threatened by COVID-19, it’s great to see how resilient people can be, determined to stay positive and upbeat. 
 
In times like these, it’s amazing how innovative people can be in coming up with solutions and work-arounds to meet the changing conditions around them.
 
In regional Victoria, ACE Radio has delivered a communication solution for clients to keep them in business as long as possible - by going beyond what’s considered a traditional radio station offering. 
 
Across regional Victoria and NSW, ACE Order has come to the rescue of cafes and restaurants during the current Covid19 crisis. 
 
Developed by ACE Radio’s Digital arm ACE Digital, this eCommerce solution is a way for clients to accept orders and process payments, without having an expensive gateway or even a website.  Initially, targeting the hospitality service, the rollout will eventually be available to all ACE clients.

The result is that while premises remain closed, income and jobs are still a possibility.
 
DOORS CLOSED BUT REGISTERS STILL RING
 
By the first week of April, ACE Radio hopes to have over 100 regional businesses accepting orders via ACE Order, a service that’s free after a low one-off set up fee.  
 
According to Grant Johnstone, Head Of Digital at ACE Radio, the scalability and quick turnaround time required mean slight restrictions, but clients don’t seem to mind.
 
“In terms of product, each retail outlet is limited to 30 items, and there are no variations to the page structure. Having said that, no-one has seen this as a limitation - in fact, it forces the owners to concentrate on their best sellers and highest margin offerings.” 
 
LETTING THE PEOPLE KNOW 
 
Each participating business is given a unique URL. This can be promoted on-air or accessed from an Order Online button on their existing website. ACE Radio features all vendors on station websites and as well in on-air mentions and promotions.  Having a unique URL makes sharing easy across all social media platforms.
 
Sale Greyhound Club launched the new ordering platform Friday 27 March, the first results are in, and everyone from club management to the punters is extremely happy. 
 
“On Friday morning, Graze Restaurant in Sale wanted a solution to handle online ordering and payments. 
 
But by 1 pm we had their ACE Order module tested and in place, and by 5 pm they took their first order.  The results at the end of the night were fantastic. Over 100 meals ordered, delivered or picked up, and paid for using ACE Order. Management and staff could not have been happier”
, said Grant Johnstone.
 
BACK TO THE FUTURE
 
ACE Radio CEO Mark Taylor sees offering clients more than what’s considered ‘a radio only’ solutions makes good business sense and the ‘new way of doing business in the future. 
 
ACE Order is a product of extraordinary times and is our way of giving something back to our communities. It is also part of a larger strategy that involves a deeper understanding of a client’s business. Any ACE radio client can have ACE Order and once they pay the $100 set up cost, it’s free.
 
This is just the start of working even more closely with clients, to come up with world-class technical solutions that are right out of the box.

 
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Radio Advocate
31 March 2020 - 7:22am
Good on you Grant Johnstone innovation in adversity!
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