Ratings Survey 3 released | radioinfo

Ratings Survey 3 released

Thursday 15 May, 2003

Ratings survey 3 results have been released. Click on the 'Nielsen Ratings' tab in the left margin for overall figures.

And, a NEW FEATURE of radioinfo ratings reports has just been introduced thanks to Nielsen Media Research -

you can now click directly from this report to see the alert page for each city showing demographics and dayparts (see links in each highlight story below).

This site just keeps getting better doesn't it!

Use your refresh/reload button to get the latest version of this story as it is updated.

The rolling survey period covered February 16 to March 22 and February 30 to May 3.

Highlights:

In Sydney, 2DAY FM retained top spot 10+ overall with 10.7% (down 1.0), followed by 2GB on 10.2%, then Nova on 10.1% and 2UE on 9.2%. Click
here too see the whole ratings breakdown page
.

First place in breakfast went to 2GB’s Alan Jones with a share of 15.7, followed by 2DAY FM with a 10.9 breakfast share.

In demographics: 2DAY won the 10-17 demo with a share of 32.2; Nova won 18-24s with 38.2; 2DAY won 25-39s with 14.0, closely followed by 2MMM (13.5), Nova (12.6) and Mix (11.7); WS FM won 40-54s with 13.6 and 2GB won the 55+ demo with 22.1.

In Melbourne, 3AW retained top spot 10+ overall with 16.3% (up 1.0), followed by FOX FM on 11.9%, then Nova on 10.3% and ABC774 at 10.1%. Click
here too see the whole ratings breakdown page
.

First place in breakfast went to 3AW’s Ross Stevenson and John Burns with a share of 19.3, followed by ABC774 with a 13.1 breakfast share.

In demographics: FOX FM won the 10-17 demo with a share of 37.0; Nova won 18-24s with 27.2; Nova won 25-39s with 17.9, closely followed by FOX (16.4) and 3MMM (15.7); GOLD FM won 40-54s with 19.1 and 3AW won the 55+ demo with 31.7.

In Brisbane, B105 retained top spot 10+ overall with 18.4% (up 1.0), followed by New 97.3 (14.0), then 4MMM (13.0) and 4KQ (11.7). Click
here too see the whole ratings breakdown page
.

First place in breakfast went to B105’s Jamie, Penny & The Crew with a share of 18.2, followed by 4KQ with a 13.2 breakfast share.

In demographics: B105 won the 10-17 demo with a share of 43.5; B105 won 18-24s with 32.6; 4MMM won 25-39s with 25.1, closely followed by B105 (21.0) and New 97.3 (18.9); 4KQ won 40-54s with 20.0 and 4BC won the 55+ demo with 24.0.

In Adelaide, SAFM retained top spot 10+ overall with 24.1% (up 1.0), followed by 5AA (16.7), then 5MMM (14.7) and Mix 102.3 (10.8). Click
here too see the whole ratings breakdown page
.

First place in breakfast went to SAFM’s Amanda & Marty with a share of 23.4, followed by 5AA with a 19.6 breakfast share.

In demographics: SAFM won the 10-17 demo with a share of 69.4; SAFM won 18-24s with 51.0; SAFM won 25-39s with 34.7, followed by 5MMM (22.8) and Triple J (11.4); 5MMM won 40-54s with 23.6 and 5AA won the 55+ demo with 35.6.

In Perth, Mix 94.5 retained top spot 10+ overall with 22.4% (down 1.5), followed by ABC 720 with 11.3%, then 92.9 and 96FM, both on 10.3% and Nova 93.7 (10.0). Click
here too see the whole ratings breakdown page
.

First place in breakfast went to Mix94.5’s Botica’s Bunch with a share of 23.0, followed by ABC720 with a 10.8 breakfast share.

In demographics: 92.9 won the 10-17 demo with a share of 25.7; Nova 93.7 won 18-24s with 31.8; Mix 94.5 won 25-39s with 24.9, followed by 92.9 (15.2) and 96FM (13.8); Mix 94.5 won 40-54s with 37.5 and ABC720 won the 55+ demo with 22.0.

Comments

Austereo

For the second straight survey, the Austereo radio network has recorded an increase nationally – up to 26.6% of all listeners with the all important 25-29 demographic lifting to 38.9%.

Group Managing Director, Brad March told radioinfo: “The majority of our capital city stations recorded increases 10-plus which is music to my ears. 2DAY FM, Australia’s leading radio station, still reigns in the national business capital, maintaining its position as the city’s number one music station for the 11th straight survey.”

2DAY and Austereo sister station Triple M hold the number one and two spots in the key 25-39 demographic.

“The 25-39 demo is what Austereo is all about so it’s a great result. For 2DAY to stay number one overall despite a change in the breakfast line up at the start of the year is huge and we’re expecting a lift for the station next survey,” said March.

Austereo’s Melbourne stations both had “excellent results” according to March. FOX FM and Triple M both recorded increases in all day shifts, with FOX remaining the city’s number one FM station. FOX and Triple M are number two and three 25-39 respectively.

“A highlight in Melbourne was Triple M’s breakfast show ‘The Cage’ recording a very healthy lift to 8.2%”.

In Brisbane, both B105 and Triple M increased in all day shifts. B105 remains “a comfortable number one overall and is now number one in all shifts as well.” The two stations also hold down the two top spots 25-39.

Austereo’s “powerful results continue in Adelaide.” SAFM and Triple M are the number one and two FM stations overall and number one and two 25-39.

In “a very tight Perth market,” MIX 94.5 retains the city’s number one spot, with 92.9 equal second on the FM band. The two stations are number one and two 25-39, “with the gap to rival stations growing.”

“The radio market is obviously getting more and more competitive but this survey once again confirms Austereo is Australia’s number one radio network,” said March.

Nova 100

Melbourne's Nova 100 increased it’s share of all listeners aged 10 plus from 9.8% to 10.3% and remained the number one station for audiences aged under 40.

Fiona Cameron told radioinfo: “For much of this survey period an integral part of our breakfast show, Kate Langbroek, was off the air due to illness and a wedding. As a result the breakfast show dipped from 9.4% to 9.1%. While Hughesy and Dave did a great job in Kate’s absence, we always expected this result would be impacted by Kate’s leave.”

“The good news is that the potential of the breakfast show is yet to be realised.”

Nova 96.9

Sydney's Nova 969 “has jagged its best station result” – jumping from 9.2% to 10.1%.

General Manager Mandi Wicks told radioinfo: “It’s our first foray into double figures and it feels strange… but very exciting. Nova 969 is now Sydney’s most popular radio station for under-40s.”

The Merrick and Rosso Breakfast Show is on the move upwards again – coming in at 8.9% 6am-9am (up from 8.3%) and Nova has also “snared big increases across the day.”

Bianca Dye’s morning is number one FM with 10.6% (up 1.7) and Afternoon presenter Kip is number one overall in that timeslot with 12.3% . Nova’s 18-24 demographic rose by 20%.

Program Director Scott Muller said: “With 2 long weekends falling in this survey, clearly short weeks work for Nova!”

Nova 97.3

Perth’s Nova GM Gary Roberts told radioinfo: “For the third consecutive official radio survey (and we’ve only been in three!) Nova 93.7 is Perth’s no.1 choice for 18 – 34 year olds.”

After only 22 weeks on the air, Perth’s first new commercial radio station in 22 years is now the no.1
station for Perth’s under 40’s.

“It must be a fluke,” said Roberts. “We were only supposed to be a flash in the pan!”

Nova is No.1 with 10 - 17 year olds, No.1 with 18 - 24 year olds, No.1 with 18 - 34 year olds, No.1 with males 18 - 39 years old, No.1 with under 35 year olds, No.1 with under 40 year olds.

4BC

Talk 1116 Brisbane’s 4BC has “achieved strong ratings increases across the week.”

“4BC remained Brisbane’s Number One choice for news and talk during the Iraq War period, doubling its lead over its news/talk rival in the survey.”

Among the share increases were: 4BC overall, Breakfast, Mornings with John Laws, Drive with Chris Adams, Sports Today with Greg Cary, Weekdays overall, Listeners 25-39, 40-54, 55-plus and Cumulative audience.

“John Miller and Ross Davie (weekdays 5.30-9am) built on their solid following, John Laws (weekdays 9am-noon) jumped to Number One AM, and Chris Adams maintained his position as Number One in talk in the 3-6pm slot.”

Sports Today with Greg Cary (weekdays 6-8pm), Brisbane radio’s only daily Sports Show, “continued to gain momentum, achieving its fourth increase in a row. It’s now Number One AM and achieved 4BC’s best result in the slot since 1998.”

General Manager David McDonald told radioinfo: “It was great to see our audience build by a further 13,000 people in the results released today. This growth reflects the consistency that has been displayed in all programs over recent times and clearly Brisbane listeners are now accepting 4BC as an important part of their lives. I’m also extremely pleased with the results for Chris Adams and Greg Cary, who are now a must for radio listeners in the Brisbane market.”

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