Radio Promotions That Didn’t Go According to Plan – Part 2 | radioinfo

Radio Promotions That Didn’t Go According to Plan – Part 2

Sunday 20 September, 2020

Content from BPR

Station databases and their management have come a long way over the years.

Back in 2004, the Triple M network in Australia was conducting a successful program to grow its listener database via a program called The Freq Club.

Things were going well for one promotion until it came time for the network to award the major prize which was valued at $54,000 and included a Harley Davidson, a laptop and an overseas holiday.

As the network was focusing everything on the database and the interaction with the listeners who had signed up, the winner was to be emailed with the good news with a follow up phone call on air the next morning.

Sounds simple….what could go wrong? Plenty!

Instead of one winner receiving the email with the good news, 50 people on the database received emails telling them that they had won.

Yes, a PR nightmare with lawyers and TV current affairs shows having a field day.

Eventually, one lucky winner was awarded the grand prize.

And what happened to the other 49?

They received a $250 voucher…..and probably unsubscribed from the database.

 

 

David Kidd

 

 

 

 


Subscribe to the radioinfo flash briefing podcast on these platforms: Acast, Apple iTunes Podcasts, Podtail, Spotify, Google Podcasts, TuneIn, or wherever you get your podcasts.

Ask Alexa: 'Alexa, play radioinfo flash briefing’ or ask Google Home: "Hey Google. Play the latest Radioinfo flash briefing podcast.”


 
  Post your job, make sure you are logged in.

 

 

Post a Comment

0 Comments

Log InYou must be logged in to post comments.
radioinfo ABN: 87 004 005 109  P O Box 6430 North Ryde NSW 2113 Australia.  |  All content © 1996-2020. All Rights Reserved.