Radio networks top list of mobile optimised publishers in Australia

On a list compiled by Nielsen of Australia’s Top 30 mobile optimised publishers, FM radio networks take out three of the four top places with only Mamamia spoiling a clean sweep by coming in second behind SCA.

ARN is listed at number three followed by Nova Entertainment at four. Radio easily beats the mobile sites of online giants Optus, Yahoo 7 and NINEMSN.

The graphic (below) is part of a 26 slide presentation created by SCA’s Director of Digital and Innovation, Clive Dickens that the company has been touring around the country to demonstrate the its expertise in platform integration and mobile communications.

 

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