Radio most engaging sector on social media: Online Circle | radioinfo

Radio most engaging sector on social media: Online Circle

Wednesday 11 December, 2013

Social media analytics company Online Circle has released the 2013 annual Facebook Performance Report, indicating good news for radio and its social media presence.

The report collates information gathered using Online Circle's 'Social Pulse' analyitics software. The report is the first from Online Circle to analyse Facebook performances over an entire year.

In the latest report, radio was named the most engaging sector on Facebook, claiming an average weekly engagement of 23,840 hits, ahead of Television and Airlines, Travel and Tourism. 

Also good news, six radio Facebook pages including B105, Hamish and Andy, and Triple M Sydney, were in the top 30 Facebook pages by engagement:
 

Other reports ranked the top engaged with radio stations or programs based on the number of fans and other engagement indicators:

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