I sought out “Dreams” on the radio this week because WWWQ (Q99.7) Atlanta is playing it as a current. Since it began playing the song a week ago, five other Cumulus Top 40 outlets have followed suit, including WSSX (95SX) Charleston, S.C., and WNTQ (93Q) Syracuse, N.Y. Cumulus VP Top 40 Louie Diaz compares it to the movie-driven “bring-backs” of the ‘80s and ‘90s.” Now, TikTok has that kind of influence. So, he explained in a recent memo to the sales and airstaff, “we will treat it like a current song.
