According to Bob McCurdy, in spite of the tremendous growth of the IoT (Internet of Things) and digital media’s data tsunami as a result of programmatic and the ever-increasing sophistication of algorithms, we remain largely emotional, relationship hungry, and companionship focused beings who are considerably more Kirk-like than Spock-like.
This is one of the major reasons why AM/FM radio continues to play an important role in our daily lives.
When it comes to advertising and marketing, the four “W’s,” as in “who,” “what,” “where,” “when,” will always play a key role when it comes to evaluating media options and Radio more than holds its own here.