The new management team at Triple J has been giving everything at the station the once-over as they strive for “a fresh approach”. Now that the program review process is over the station has launched a new promotional campaign.

Manager Linda Bracken has been working closely with the new Head National Music Networks Kate Dundas, new music director Richard Kingsmill and assistant music director Kirillee Lynch to create and new set of programs and revise the music approach. They told radioinfo:

“There’s a whole bunch of new programs like The Club, Home & Hosed, and The Sound Lab and some new blood on the air, including Steve Cannane doing The Morning Show…”

“No stone has been left unturned… The onair lineup, the programs, and the music, have all come under scrutiny… And now we want everyone to know about it.”

“Don’t panic. It’ll never be the “new” triple j. Because it’s ALWAYS the new triple j.

The theme of the new campaign is “triple j –
Enemy of Average.”

The station now has a slightly revamped logo (shown above) and the cinema ad campaign featuring a politician and a pop princess. The station is also sending out an emailed quicktime movie featuring dinosaurs
rocking
– radioinfo is not sure whether that is a comment on the new or the old music directors.

 

In an incident unrelated to the campaign, brakfast presenter Will Anderson, when sending up the news of Senator Alston’s complaints about the ABC said: “”The ABC isn’t biased, Richard Alston’s just saying that ’cause he’s a right-wing pig rooter.”