Podcast consumption up 72% this year | radioinfo

Podcast consumption up 72% this year

Tuesday 10 November, 2020

The iHeartPodcast Network Australia has released October listener data from technology provider, Megaphone. The data from over 1million+ Australian devices shows a massive jump in listening, up 72% since the start of 2020 (Oct20 v Jan20). October is also a record month for listening across the platform.

Record highs have again been experienced across a range of genre's including Business & Finance (+9%), Sports (+15%), Catchup Radio (+4%) and News (+3%).


 
Source Megaphone Hosting Platform, 1 million+ Australian Device Sample, October 2020
 
Head of Commercial Audio and Podcasts, Corey Layton said, "As Australian audio consumption continues to soar, brands are investing in podcasts more than ever before. Our partnership with Podsights sets the standard for brands, proving podcast advertising is effective and that we can prove it."
 
With the release of the new data comes the announcement that ARN is partnering with podcast measurement and attribution business, Podsights, a leading global attribution platform for podcast advertising.
 
Podsights brings the tools of digital reporting and attribution to podcasting, enabling clients to monitor and measure the effectiveness of podcast advertising in real-time.
 
The expanded partnership sees Podsights' best in class reporting and attribution capabilities included with every iHeartPodcast Network Australia campaign.
 
Each client is provided with their own dashboard to track reporting across impressions, reach, frequency, location and more. Clients can take measurement a step further with attribution, monitoring conversion from listen to website visit and purchase.
 
Head of Partnerships at Podsights, Sarah Cotenoff, said "We are excited to expand our partnership with ARN. The introduction of our technology across all iHeartPodcast Network Australia campaigns instantly elevates measurement standards and expectations for local advertisers to track their return on investment."
 
Layton, said, "Podcast measurement has historically been an issue for brands. Podsights has set the standard of what advertisers should expect which, combined with the strength and scale of our podcast slate, provides brands with a highly effective and measurable channel to engage audiences."

 

 

 


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