Patreon and Acast collaborate to make private podcast distribution easier | radioinfo

Patreon and Acast collaborate to make private podcast distribution easier

Wednesday 11 November, 2020
Leandro Saucedo

Patreon, and Acast, have joined forces to make patron-only podcast content available to listeners across all of the major podcast platforms. 

 
This collaboration enables podcasters on Patreon to distribute private, patron-only content to their listeners’ podcast app of choice, including Apple Podcasts, Amazon Music, Pocket Casts, Overcast, the Acast app, and more.
 
The integration allows podcasters to publish content via a private patron-only RSS feed, and with a plan upgrade, enables them to manage both their public and private feeds from the same place.
 
Podcasters will also have access to data and insights about their listeners.
 
Director of creator success at Patreon, Brian Keller (pictured right), says "At Patreon, we’re fostering an ecosystem where creators can connect more deeply with their audiences, and ultimately change the way their creativity is valued.
 
“Patreon and Acast have a shared mission of helping creators earn a sustainable income for their art. As podcasting continues to be one of the largest creator categories on Patreon, our work with Acast makes it easier than ever for podcasters to cultivate their communities by delivering exclusive content to their most passionate fans, wherever they like to listen." 
 
Acast’s proprietary ‘Access’ technology enables Patreon creators to supply patrons across different membership tiers with highly secure, unique, patron-only podcast feeds, reducing the risk of piracy and ensuring their patron-only content remains exclusive.
 
Patrons are seamlessly authenticated according to their Patreon membership tier, through any podcast app that supports secure RSS feeds. 
 
Podcasters can also easily encourage fans to become patrons by directly linking to their Patreon membership directly from the public episode notes, and new patrons are seamlessly guided back into their listening experience once they've joined.
 
Patreon podcasters can manage both free and patron-only content across all of their different membership tiers via a single dashboard, while Acast provides creators with its industry-leading podcast analytics as the only podcast company with all four measurement standards compliant with the Interactive Advertising Bureau (IAB). 
 
Patreon podcasters now have more clarity over who is listening and engaging with their content, with robust data and insights about all of their content, including listener demographics, audience growth, performance insights, listenership by podcast app, and more. 
 
Chief business and strategy officer at Acast, Leandro Saucedo, says, “All creators should be able to reach the audience their content deserves, and to be fairly compensated for that.
 
“Alongside Patreon, we’re taking our biggest step to date in our mission to support the global creator community, helping podcasters get their content out to more people. Creators thrive in an ecosystem where they can freely create, connect with their audiences, and make a living from their work across any platform — and this collaboration is all about supporting and enabling that.”
 
The technology will be launched for all Patreon podcasters this month, and follows a private beta that several high-profile creators, including Sleep With Me, 90 Day Gays, and other notable podcasters, participated in over the past few months.
 
Drew Ackerman of the podcast Sleep With Me, says, "I love the Acast integration! The analytics let me know that patrons are listening to the content and give me clear insight into exactly what and how they're consuming it. It's secure and easy for patrons to get set up, and the fact that there is only one link to share makes it simple for listeners to find the content and brings new patrons to our membership!”

 

 

 


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