ARN is making hay while the sun shines, launching a new social media platform that will allow listeners to feel even more a part of the Kyle and Jackie O experience.
The new digital collaboration with Moment Media aggregates all KIIS and Kyle and Jackie O social media content into one place and allows listeners to create their own profile pages, updates and private or group messaging to provide a fully interactive experience.
It is the one stop shop for social media, news, live streaming and podcasts of the show, opportunities to speak directly with Kyle and Jackie and buy songs from the Top 40.
But ARN believes this interactivity will also open up the possibility for further e-commerce on the site and allow Kyle and Jackie O advertisers to have reach across the social media environment, directly with ARN.
When launching the site, ARN’s National Content Director Duncan Campbell said, “2014 at ARN is all about a deeper level of interaction and integration.”