Triton Digital®, has spruced up Omny Studio to provide publishers with a more comprehensive view of the content they publish.
Omny Studio’s reporting functionality has been enhanced to include granular visibility into the total number of episodes and total minutes of audio content published. Also, users can now see an overview of the tools that accompany the content, including ad markers, transcriptions, Headliner videos, and more. This information can be compared to previous reporting periods and tracked over time, making it easy for publishers to trend both the creation and growth of their show portfolios over time.
Additionally, podcasters using the Omny Studio platform can now add custom metadata fields to their content, including categories. By utilising custom categories, podcasters can increase the discoverability of their shows, helping them to appear in relevant user searches and as a result, grow their audiences.
“Triton Digital’s Omny Studio platform remains a critical component to the success of our audio distribution strategy,” said Del Fordham, Head of Audio at Newscorp. “We’ve enjoyed working with the team on this project. The ability to set custom categories and metadata for our audio content and make these required before publishing will allow us to make audio a first-class asset in our organisation alongside our video and written articles.”
“We are confident that these expanded and enhanced capabilities will provide our users with the insights and flexibility they need to continue to both create and share engaging content while growing their audiences.” said Mitchell Secrett, Omny Studio Product Manager at Triton Digital. “These latest feature releases further Omny Studio’s position as the leading enterprise-level audio management platform in the world.”
To learn more about the Omny Studio platform, contact [email protected].
About Triton Digital
Triton Digital® is the global technology and services leader to the digital audio and podcast industry. Operating in more than 80 countries, Triton provides innovative technology that enables broadcasters, podcasters, and online music services to build their audience, maximize their revenue, and streamline their day-to-day operations. In addition, Triton powers the global online audio industry with Webcast Metrics®, the leading online audio measurement service and Podcast Metrics, one of the first IAB certified podcast measurement services in the industry. With unparalleled integrity, excellence, teamwork, and accountability, Triton remains committed to connecting audio, audience, and advertisers to continuously fuel the growth of the global online industry. For more information, visit www.TritonDigital.com.
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