Omny adds new visualised audio feature | radioinfo

Omny adds new visualised audio feature

Friday 21 October, 2016
On top of auto-levellingreview tracking and consumption analytics, Omny Studio has added a new feature add-on - Visualised Audio.

 

Omny Studio customers on paid plans can now generate beautiful looking, customisable videos with animated waveforms to share on social media.

Visualised Audio is intended to help podcasters promote their shows by sharing short snippets on social media. 

Social media sites such as Facebook and Twitter serve content to their users based on algorithms. These algorithms prioritise native content or content that doesn't link out of the platform. This is one of the reasons why sharing visualised audio videos on these platforms is the best way to share your clip.

By uploading the video natively, you are ensuring that platforms like Facebook are putting your video in front of as many people as possible.

Plus, the fact that the video is moving means that it's more likely to catch someone's eye.

"Sharing audio on social media is the main way that podcasters can present their product to a fresh audience", says Omny's Mitch Secrett.

"Much like a radio promo for a breakfast radio show playing in the drive slot, a short 'promo' on social media can expose a show to a whole new audience if it's done in the right way," he says.

"Native video content is not only visually engaging for people scrolling through their feeds, it is actually promoted by social media platform algorithms more than content that has external links.

"Omny Studio's new visualised audio offering is a great way for podcasters to build their subscriber base and promote their show."

WNYC (home of Podcasting juggernauts Radiolab and This American Life) gathered data around their own visualised audio offering called "Audiograms" earlier this year. Here are the main findings:

1) Average engagement for an audiogram is 8x higher than non-audiogram tweets.

2) On Facebook, some shows see audiograms outperform photo posts by 58% and photo posts by 83%.

3) Audiogram completion rates are 35-50% higher than video completions. Audiograms should be no longer than 30 seconds*

3) 25% more Twitter impressions than video tweets.

Listen to all of the findings in the full presentation here.

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