NZME has launched In-Store Radio, powered by iHeartRadio NZ, for retailer businesses across New Zealand.

In-Store Radio is a way for retailers to create a customised station that plays in-store to create ‘the right’ environment and communicate key messages to customers.

“The atmosphere of the in-store environment is vital to a consumers overall shopping experience but often overlooked, what actually gets played is left to chance. Perhaps a staff member plays their favourite CD or tunes into a radio station that plays their competitors advertisements,” says Carolyn Luey, Group Director Strategy and Operations.

“Our business is radio it’s what we do every day and we know the influence it has on people, both positively and negatively. In-Store Radio is programmed to match music and content to the target audience that will appeal to listeners in and out of store, in turn amplifying sales and marketing objectives.”

It uses a new technical solution to deliver customised streams over the internet, so fresh messaging and content can be updated immediately. It also has a back-up programme built into the hardware should for technical reasons the main stream fails.

Health 2000, a company that uses iHeartRadio NZ’s In-Store’s, Radio Marketing Manager Stu Cook says, “Health 2000 was able to create a very unique content driven station that met the needs of our stores and customers. With interviews, promotions, top tips and health hours the station has been building a strong following both in-store and online.”