Results of the Auckland 2015 Commercial Radio Audience Measurement Survey conducted by TNS New Zealand was released today at 1pm.
Department of Statistics Estimated Population data at 30 June 2014 indicates that there are approximately 1,207,600 people aged over 10 years in the Auckland survey area used for the Radio Audience Measurement Survey. Of these 1,207,600 people, 75.0% listen to a commercial radio station at some time during the week.
The survey, conducted over 6 weeks and sampling 3,286 people aged 10 years and over has found that Newstalk ZB has the most listeners, with 177,900 different people tuning in each week. The Edge is in second place with 170,400 different listeners each week followed by ZM in third place with 128,600 listeners. Mai FM is in fourth position with 123,900 listeners each week and The Breeze is in fifth position this round with 122,200 listeners.
The commercial radio station with the highest market share in Auckland is Newstalk ZB with a 13.7% share of the market. Coast is in second place with 9.4% share followed by The Breeze in third with 7.1% share of the market. The Edge is in fourth position with a 6.6% share and The Sound is in fifth with a 5.7% share of Auckland’s commercial radio listening.
Table 1 (above) shows the weekly cumulative reach and station share results for the latest survey.
Breakfast results (Mon-Fri 6am-9am) show Newstalk ZB with the highest share, with 18.7% of the commercial radio breakfast market followed by Coast with a 7.6% share. The Edge is in third position this wave with a 6.4% share of the breakfast market and Mai FM is in fourth position at breakfast with a 6.3% share. The Breeze is in fifth position with a 5.9% share of breakfast commercial radio listening in Auckland.
Nationally, each week commercial radio reaches 74.4% of all people aged 10 years and over, 71.8% of all people aged 18-34 years and 78.0% of all people aged 25-54 years. The survey has found that the network with the most listeners each week is The Edge with 437,500 different people tuning in each week. Newstalk ZB network is in second place with 370,600 different listeners each week followed by More FM network in third place with 331,600 listeners. ZM network is in fourth position with 327,200 listeners each week and The Breeze network is in fifth position this round with 311,900 listeners.
Table 2 (below) shows the national results for the latest survey.
