As reported on radioinfo in April, Nova has added visuals to its online offering with Nova TV.
The service is now up and running via the Nova website, aimed at enhancing the audience experience for those who are online.
Not only does it replay video clips of songs being played on air, it also allows listeners to play selected playlist tracks on demand. It also gives another replay platform for the many videos being made by each show, such as Fitzy and Wippa’s stunt videos and Smallzy’s interviews.
Nova TV integrates pre-roll and in-stream video advertising into the feed.
It’s the result of a new partnership with Vadio, who specialise in utilising broadcast audio playlist data and converting it into engaging mobile and social content.
Emily Rayner, NOVA Entertainment Group Digital Director told radioinfo before the launch:
“Vadio provides a proven means of assisting us to further the relationship with our audience by leveraging the compelling content we have already created. The Vadio music environment extends the reach and engagement of the on air experience and provides a fantastic opportunity for our video advertisers to connect with dynamic content in the social, mobile and online space. Vadio’s technology allows us to create a Nova TV experience for our audiences and clients across all platforms.”
Check out Nova TV here,